V2EX 09月25日 17:36
电商增长与社区管理职位
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该职位专注于设计并执行电商公司的增长策略,同时建立并维护一个强大的用户社区。职责包括识别最有效的渠道,运行活动,与商家互动,并确保社区成为学习和分享AI在电商中应用的信任中心。工作内容包括制定增长计划、测试和扩展获取渠道、建立和管理用户社区、执行增长活动、分析关键绩效指标并持续优化策略,以及与产品和客户成功团队跨职能合作。

💡 职位核心是设计并执行电商公司的增长策略,旨在驱动客户获取、激活和留存。

📈 负责识别并优先考虑最有效的获取渠道,包括内容营销、合作伙伴关系、付费广告、影响者 outreach 和社区,并进行测试和扩展。

🤝 需要建立和管理一个积极参与的商家和早期采用者社区,通过讨论组、大使计划或案例研究等项目来连接和激励用户。

🚀 执行跨选定渠道的增长计划,将社区驱动的努力与更广泛的营销活动相结合。

📊 分析关键绩效指标(CAC、激活、留存、参与度),并基于数据分析持续优化策略,与产品和客户成功团队紧密合作。

[ About Us ]
We’re building next-generation AI tools to help e-commerce business owners grow their stores, streamline operations, and unlock new opportunities. Our mission is to empower entrepreneurs with intelligent solutions that make running an online business simpler and more effective.
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[ Role Overview ]
We’re looking for a Growth & Community Manager who will design and execute our company’s growth strategy while building and nurturing a strong user community. You’ll identify the most effective channels, run campaigns, engage with merchants, and ensure our community becomes a trusted hub for learning, sharing, and advocating for AI in e-commerce.
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[ What You’ll Do ]
1 、Design Growth Strategy: Develop and execute a growth plan that drives customer acquisition, activation, and retention.

2 、Identify & Prioritize Channels: Test and scale acquisition channels including content marketing, partnerships, paid ads, influencer outreach, and communities.

3 、Community Operations ]
-Build and manage an engaged community of merchants and early adopters.

-Develop programs like discussion groups, ambassador initiatives, or case studies to connect and inspire users.

-Gather feedback from the community to inform growth and product strategy.

4 、Execute Campaigns: Launch growth initiatives across chosen channels, integrating -community-driven efforts with broader marketing activities.

5 、Analyze & Optimize: Track performance across KPIs (CAC, activation, retention, engagement) and continuously refine strategies.

6 、Collaborate Cross-Functionally: Work with product and customer success teams to align growth and community initiatives with customer needs.
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[ What We’re Looking For ]
1 、Experience in growth, marketing, or community management at a SaaS company, ideally in e-commerce or digital tools.

2 、Ability to balance strategic planning with hands-on execution.

3 、Strong understanding of community-building (e.g., online forums, Reddit/Discord, events, or social groups).

4 、Data-driven mindset with comfort using analytics to guide decisions.

5 、Creative, resourceful, and entrepreneurial approach to problem-solving.

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[ Nice-to-Haves ]
1 、Background in e-commerce or prior experience working with merchants.

2 、Familiarity with AI, automation, or business productivity tools.

3 、Early-stage startup experience.

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[ Why Join Us ]
1 、Be part of building the growth engine and community foundation of a fast-moving AI startup.

2 、Shape the way merchants discover and adopt AI tools to grow their businesses.

3 、Direct impact: your work drives adoption, engagement, and long-term customer loyalty.

4 、Work with a small, ambitious, and AI product-focused team.

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相关标签

Growth & Community Manager E-commerce AI in E-commerce SaaS Growth Strategy Community Building
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