TechCrunch News 09月24日 21:01
Depop推出新时尚排版工具
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Depop宣布推出名为“Outfits”的新时尚排版工具,专为喜爱创作时尚拼贴的用户设计。该功能提供类似心情板的界面,允许用户设计精选服装并分享给粉丝或获取灵感。用户可选择要搭配的物品,通过剪刀图标进行定制,包括添加彩色背景、调整尺寸和位置,并使用模板作为布局指南。所有拼贴中的物品均可购买,若特定物品售罄,App会推荐类似替代品。此功能让卖家能以时尚拼贴展示在售物品,激励潜在买家搭配衣物和配饰。用户还能将精选服装的静态图像分享至Pinterest和Instagram等社交平台。此举旨在吸引Gen Z用户,因拼贴在年轻用户中日益流行。

👚「Outfits」功能:Depop推出新时尚排版工具,提供类似心情板的界面,让用户设计精选服装并分享,专为喜爱创作时尚拼贴的用户设计。

🎨定制选项:用户可选择要搭配的物品,通过剪刀图标进行定制,包括添加彩色背景、调整尺寸和位置,并使用模板作为布局指南,增强创作自由度。

🛍️可购物性:拼贴中的所有物品均可购买,若特定物品售罄,App会推荐类似替代品,确保用户购买体验的连贯性。

🔗社交分享:用户可将精选服装的静态图像分享至Pinterest和Instagram等社交平台,扩大内容传播范围,吸引更多潜在买家。

📈市场策略:此举旨在吸引Gen Z用户,因拼贴在年轻用户中日益流行,呼应Pinterest推出Shuffles等类似应用的潮流,巩固Depop在年轻市场中的地位。

Fashion resale app Depop announced on Wednesday the launch of a new styling and collaging tool, designed specifically for users who love creating fashion collages. Named “Outfits,” the new feature provides a moodboard-like interface, allowing users to design curated outfits to share with followers or inspire their next look. 

To use the feature, users can select an item they wish to style and click on the scissors icon located on the right side of the screen. This opens up a range of customization options, including the ability to add a colorful background and adjust the sizing and placement of images. There are also templates to use as a layout guide.

All items featured in the collages are shoppable, and if a specific item sells out, the app offers suggestions for similar alternatives, the company notes. 

The addition gives sellers an opportunity to highlight items currently for sale and present them in styled collages, inspiring potential buyers to see how the clothing and accessories can be paired together.

Image Credits:Depop (Image has been modified)

Additionally, users can share static images of their curated outfits across various social media platforms, such as Pinterest and Instagram. This appears to be a strategic effort by Depop to appeal to its Gen Z userbase, as collages have become increasingly popular among young users.

Pinterest, for instance, introduced its own collage-making app called Shuffles in 2022 and integrated Shuffles functionality into its main app shortly after.

Depop says the new Outfits feature is currently available to all users within the Depop app.

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The announcement comes on the heels of parent company Etsy reporting its Q2 2025 earnings, revealing that Depop’s Gross Merchandise Sales (GMS) increased by 34.7% year-over-year on a currency-neutral basis. This growth puts Depop on track for a $1 billion GMS run rate.

In comparison, rival Mercari reported a Gross Merchandise Value (GMV) of $728 million for the fourth quarter of 2024.

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Depop 时尚拼贴 Outfits 年轻用户 社交分享
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