Fortune | FORTUNE 09月23日
TikTok CEO的职业生涯与面临的挑战
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本文聚焦于TikTok首席执行官周受资的职业发展轨迹,从其在UCL和哈佛的教育背景,到早期在Facebook的实习经历,再到加入小米并助力其上市。文章详细阐述了周受资如何一步步成长为科技行业的领军人物,并于2021年加入字节跳动,最终执掌TikTok。文章还深入探讨了TikTok在美国市场的地位,以及Meta(Facebook母公司)试图收购Musical.ly未果、推出Lasso竞争TikTok失败的过往。面对美国日益增长的禁令压力,文章提及了TikTok与中国可能达成的交易,以及Meta CEO马克·扎克伯格对TikTok的疑虑和批评。周受资在国会听证会上为TikTok辩护,反驳了其国家安全威胁的指控,并指出美国社交媒体公司在数据隐私方面的不足。

👨‍💼 **周受资的多元化职业背景**:周受资拥有伦敦大学学院经济学学位及哈佛商学院MBA,早期曾在Facebook实习,后在小米担任首席财务官并助力公司上市,展现了其在科技和金融领域的深厚积累和战略眼光。

🚀 **TikTok的全球影响力与竞争格局**:TikTok已成为全球主流社交媒体平台,尤其在美国拥有庞大用户基础,并成为非扎克伯格掌控的少数顶级平台之一。文章回顾了Meta(Facebook)在争夺短视频市场时,未能成功收购Musical.ly以及其自家产品Lasso的失败经历,凸显了TikTok的市场颠覆性。

⚖️ **数据安全与国家安全争议**:面对美国政府的审查和潜在禁令,TikTok面临严峻挑战。文章引用了扎克伯格对TikTok数据安全和遵循中国规则的担忧,同时也呈现了周受资在国会听证会上为TikTok辩护的立场,强调其收集的数据不比美国平台更多,并反击了美国社交媒体公司在数据隐私方面的过往记录。

🤝 **潜在的解决方案与未来展望**:文章提及了TikTok可能与中国达成的交易,以解决美国对其算法控制权和数据安全的担忧,例如由美国公司控制算法,以及在美国运营的董事会由美国人主导。这为TikTok在美国市场的未来发展提供了一种可能的路径。

The Singapore native earned an economics degree from University College London before getting his MBA at Harvard Business School, where during the summer he interned at an up-and-coming company: “It was called Facebook,” Chew told Harvard’s Business School alumni website

Soon after he kicked off his tech career at Facebook in California, he moved abroad, stopping in London, Singapore, and Hong Kong, before ultimately landing in Beijing. Chew joined Chinese tech company Xiaomi in 2015, helping take the company public three years later as chief financial officer, according to the Harvard Business School alumni website. 

Then in 2021, Chew’s career once again crossed paths with Meta CEO Zuckerberg, this time as a competitor. Chew joined TikTok parent company ByteDance in 2021, first as CFO. Later that year, he became CEO of TikTok, and held both the CFO position at ByteDance and the CEO position at TikTok before ultimately focusing on the short-form video platform. 

With at least 150 million monthly active users in the U.S. and more than 1 billion globally, TikTok has become a mainstay of social media and a rare top platform that is not under the control of Zuckerberg. But just because he doesn’t own it, doesn’t mean he never tried.

Zuckerberg reportedly spent much of 2016 trying to acquire a key part of what would become TikTok—a lip syncing app popular with Americans called Musical.ly, Buzzfeed News reported. Yet, Zuckerberg lost out to ByteDance, which acquired the app for $800 million in 2017. ByteDance merged Musical.ly with the already existing TikTok platform, and the resulting social network took off. 

Meta tried to launch its own competitor to TikTok called Lasso in 2018, but it never caught on. Meta shut down the copycat app in 2020.

As efforts to ban TikTok from the U.S. have ramped up over the past few years, so have Zuckerberg’s criticisms of the app. Now, an emerging TikTok deal with China would ensure U.S. companies control the algorithm powering the app’s video feed and Americans will hold a majority of seats on a board overseeing U.S. operations. Zuckerberg has previously suggested TikTok could be a threat to global free expression on social media. In 2020, he said banning the app could set a bad precedent, but added he also sympathized with the national-security concerns.

“I certainly think that there are valid national security questions about having an app that has a lot of people’s data that follows the rules of another country, a government that is increasingly is kind of seen as a competitor,” Zuckerberg said in an internal meeting in 2020, according to BuzzFeed News

Chew has, in previous Congressional hearings, defended TikTok against accusations that it is a national-security threat. In a hearing before the House Energy and Commerce Committee in 2023, Chew took a dig at Facebook’s Cambridge Analytica scandal, and said TikTok didn’t collect more data than American social-media platforms.

“I don’t think ownership is the issue here,” he said during the hearing. “American social companies don’t have a good track record with data privacy and user security.”

A version of this story originally published on Fortune.com on January 15, 2025.

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周受资 TikTok 扎克伯格 Meta 字节跳动 数据安全 国家安全 Shou Zi Chew Facebook Xiaomi Data Privacy National Security
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