TechCrunch News 09月22日 22:47
eBay收购二手时尚平台Tise,拓展年轻用户群体
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eBay宣布收购专注于二手时尚和家居用品的社交电商平台Tise。此次收购旨在通过Tise的社区化功能,如关注卖家、点赞评论以及个性化推荐,来吸引Z世代和千禧一代消费者,并增强eBay的C2C(消费者对消费者)体验。Tise的加入将有助于eBay实现平台现代化,拓展社交商务工具,并在可持续零售市场建立更强的地位。该交易预计将在2025年第四季度完成,标志着eBay对Tise的进一步投资,以加速其发展并探索创新机会,共同推动二手交易的乐趣与可持续性。

🛍️ eBay通过收购Tise,旨在吸引年轻消费者群体,特别是Z世代和千禧一代。Tise作为一个专注于二手时尚和家居用品的社交电商平台,其社区化功能如关注卖家、点赞评论和个性化推荐,能够有效提升用户互动和购物体验,这与eBay拓展年轻用户群体的战略高度契合。

🤝 此次收购将整合Tise的社交元素与eBay现有的C2C(消费者对消费者)业务。Tise的用户体验,包括其对潮流库存的关注和社交互动功能,将有助于eBay增强其在消费者之间的交易能力,并与下一代消费者建立更深层次的联系,进一步巩固其在二手交易市场的地位。

🌱 eBay收购Tise也体现了其对可持续零售市场的重视。Tise的联合创始人强调,让二手交易变得有趣、便捷且富有启发性是实现更可持续世界的重要途径。通过此次合作,eBay将能更好地推广环保理念,并吸引更多关注可持续发展的消费者。

🚀 eBay此举是其对Tise早期投资的自然延伸,预示着将加速Tise的发展战略并释放新的创新潜力。eBay全球市场成功与C2C业务副总裁Oliver Klinck表示,Tise的潮流库存、忠实社区和社交优先的方法将增强eBay的C2C产品,并更深入地连接新一代的爱好者。

eBay announced on Monday that it’s acquiring Tise, a social marketplace for second-hand fashion and interior design items. The financial terms of the deal were not disclosed.

eBay says the Oslo, Norway-based company’s platform will open the door to a community of Gen Z and millennial customers. The company also says Tise’s community features, such as the ability to follow sellers, like and comment on listings, and receive personalized product recommendations, along with its focus on current inventory, will enhance eBay’s consumer-to-consumer experience.

Tise was the first company to receive an investment from eBay Ventures in 2022.

“This acquisition is a natural next step in our investment in Tise, which will allow us to accelerate Tise’s strategy and unlock new opportunities for innovation,” said Oliver Klinck, VP, GM Global Markets Success & C2C at eBay in a press release. “With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings, and more deeply connect with the next generation of enthusiasts.”

eBay’s acquisition of Tise indicates that it’s looking to modernize its platform to attract younger shoppers, expand its social commerce tools, and build a stronger presence in the sustainable retail market.

The deal is expected to close by the end of the fourth quarter of 2025. Closing is subject to customary conditions.

“At Tise, we’ve always believed that making resale fun, easy and inspiring is key to a more sustainable world,” said Eirik Frøyland Rime, CEO and co-founder of Tise, in a statement. “eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace.”

Founded in 2014, Tise has raised $45 million in funding, according to market intelligence platform Tracxn.

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eBay Tise 二手时尚 社交电商 Z世代 千禧一代 可持续零售 eBay Ventures C2C resale fashion social commerce Gen Z millennials sustainable retail
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