TechCrunch News 09月20日
YouTube发布多项AI驱动的创作者工具
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YouTube在其年度“Made on YouTube”活动中宣布了一系列面向创作者的新更新和工具。重点包括YouTube Live的改进,如AI驱动的精彩集锦和新的广告格式;Studio的更新,如“肖像”检测和AI助手Ask Studio;以及为Shorts引入的基于Google Veo 3的生成式AI模型,允许创作者通过文本提示添加动态和风格。此外,YouTube还推出了新的变现方式,包括品牌交易和YouTube购物,并利用AI技术简化产品推广和内容创作流程,进一步赋能创作者。

✨ **AI赋能内容创作与管理**:YouTube Studio迎来了多项AI驱动的更新,包括“肖像”检测功能,允许创作者管理和移除未经授权使用其面部特征的视频。AI助手Ask Studio能够解答创作者关于其频道的问题。此外,还新增了灵感标签页、标题A/B测试功能以及允许多达五人协作创作视频的功能。

🎥 **直播与Shorts体验升级**:YouTube Live平台新增了允许创作者与观众玩小游戏、支持横竖屏同步直播、AI生成精彩集锦以及新的广告格式。对于Shorts,YouTube引入了基于Google Veo 3的定制版本Veo 3 Fast,让创作者能够通过文本提示为视频添加动态、风格和对象,并能将视频对话转化为音乐。

💰 **多元化创作者变现途径**:YouTube正在扩展创作者的变现机会,通过品牌交易和YouTube购物计划,创作者可以更便捷地通过内容推广和标记产品来获利。AI技术将被用于识别产品提及的最佳时刻并自动添加产品标签,同时还推出了针对品牌交易的Shorts链接功能,并由AI推荐潜在的品牌合作创作者。

🎙️ **播客与音乐内容优化**:YouTube为播客创作者提供了AI辅助的剪辑工具,并计划推出将音频播客转化为视频播客的功能。YouTube Music也进行了更新,包括新发布倒计时器和“感谢”视频功能,并试点允许美国听众访问独家商品。

🎨 **AI在视频生成中的应用**:通过Veo 3 Fast,YouTube将先进的文本到视频生成技术带入Shorts,使创作者能够实现更复杂的视觉效果,例如将视频的动态应用到静态图片,或通过简单的文本指令在视频中插入特定对象,极大地丰富了视频创作的可能性。

At its annual Made on YouTube event this week, YouTube unveiled tons of new updates, features, and tools geared toward creators, including updates to YouTube Live, new ways to monetize, and more.

Studio updates include “likeness” detection and lip-synced dubs, and the company is offering new AI tools for podcasters to help promote their shows.

Here’s everything announced at Made on YouTube.

YouTube CEO Neal Mohan at Made on YouTube 2025Image Credits:YouTube

The company showed off new and updated tools to Studio, which creators use to manage their channels and track analytics. Updates include an inspiration tab, title A/B testing features, auto dubbing, and more.

What caught our attention is the “likeness”-detection feature, which was announced last year and made available to a few creators; it’s now in open beta. People will be able to detect, manage, and flag for removal any unauthorized videos using their facial likeness.

An AI-powered Ask Studio can guide users and answer questions about their account, and creators will be able to collaborate with up to five other people on one video, which is available to the audiences of all the participating video makers.

Image Credits:YouTube

YouTube gave Live, its livestreaming platform, some updates as well, like letting creators play minigames to entertain viewers, broadcasting simultaneously in both horizontal and vertical formats, providing AI-powered highlights, reacting to live events, using a new ad format, and more.

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The AI-powered highlights automatically select the best moments from a livestream to turn them into shareable Shorts, and a new ad format — called “side-by-side” — runs adjacent to the main content, similar to a split-screen display, rather than interrupting the stream.

YouTube is bringing a custom version of Veo 3, Google’s text-to-video generative AI model, to Shorts, as well as a new remixing tool, an “Edit with AI” feature, and more.

With Veo 3 Fast, as the custom version is called, creators can apply motion from a video to an image, add different styles to their videos, and insert objects into the video with a simple text prompt. Creators can also transform the dialogue from eligible videos into catchy soundtracks for other Shorts using Google’s AI music model, Lyria 2.

YouTube Music got some updates as well, designed to deepen engagement between creators and their fans.

These include a countdown timer for new releases and a chance to offer fans “thank you” videos, and the company is testing a pilot program for U.S. listeners that will allow them to access exclusive merchandise drops from artists.

Image Credits:YouTube Music

Video podcast creators in the U.S. will be able to create clips more easily with AI suggestions, according to YouTube. And a new feature rolling out next year will offer a way to turn audio podcasts into video podcasts

YouTube is giving creators new ways to monetize, with brand deals and through the YouTube Shopping program, which lets creators earn money by featuring and tagging products in their content. YouTube will also now allow creators to swap out brand sponsorships in long-form videos.

Creators can also take advantage of auto timestamps for product tags, auto tagging for eligible items mentioned in videos, and a new brand link feature for Shorts. An AI-powered system will help identify the optimal moment a product is mentioned and automatically display the product tag at that time.

Shorts creators will soon be able to add a link to a brand’s site specifically for brand deals, and YouTube will proactively suggest creators who may be a good fit for brands in its creator partnerships hub.

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YouTube AI 创作者工具 内容创作 直播 Shorts 播客 音乐 变现 YouTube Studio Veo 3 Creator Updates AI Tools Content Creation Live Streaming Podcasts Monetization
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