All Content from Business Insider 09月20日
美国小姐选美遭遇动荡,新CEO面临重振品牌挑战
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

美国小姐选美组织近期经历了一系列混乱,包括前CEO任期内的争议和多位选美皇后辞职。如今,新任CEO Thom Brodeur已获得为期十年的独家经营权,并承诺将通过现代化和重振品牌来恢复公众信任。他将在10月23日至24日在内华达州里诺举行的下一届比赛前,实施三项重大改革,旨在为这个历史悠久的选美活动注入新的活力和信誉。

👑 新CEO接管,力图重振美国小姐选美品牌:在经历前CEO任期内的混乱和争议后,Thom Brodeur已获得为期十年的独家经营权,并承诺将通过现代化和创新来重振美国小姐和美国妙龄小姐选美活动。他强调自己擅长处理危机,并有信心通过引入合适的人才来修复品牌信誉。

💔 选美活动陷入困境,信任危机亟待解决:过去两年,美国小姐选美组织饱受争议,包括2022年选美被指控存在舞弊,以及2023年两位冠军因“有毒工作环境”的指控而放弃头衔。这些事件严重损害了品牌的公信力,新CEO的首要任务是恢复公众的信心、信任和稳定。

🚀 三大改革措施即将实施,为选美注入新活力:在接下来的比赛(10月23日至24日)之前,新任CEO Thom Brodeur将推行三项关键改革。尽管具体改革细节尚未完全披露,但这些措施旨在解决当前面临的挑战,并为选美活动开创一个新时代,使其更加适应现代社会的价值观和期望。

Miss Michigan Alma Cooper has been crowned Miss USA 2024.

Welcome back! Want to know how pop superstar Ciara can — and I hate this phrase, but — balance it all? She schedules just about everything, even her free time. Find out more about her lifestyle tips and why you might catch her jogging in NYC.


On the agenda:

But first: Inside Miss USA's big shake-up.


If this was forwarded to you, sign up here. Download Business Insider's app here.


This week's dispatch

A new era of Miss USA

When a new CEO was announced at Miss USA, the storied pageant went the way of the last two years: It was a mess.

Longtime pageant coach Thom Brodeur announced earlier this month that he was taking over Miss USA and Miss Teen USA after securing the rights to both pageants.

"With a 10-year exclusive license, a powerhouse team, and a clear vision, I'm ready to modernize, revitalize, and reignite two of the most iconic brands in American pageantry," Brodeur wrote in an Instagram caption, sharing the news.

It didn't take long — one day, actually — for the former CEO, Laylah Rose, to write on the same social media platform that she was still in charge and hadn't seen "any new contracts regarding any transfer of ownership."

Rose's two-year tenure as the CEO of Miss USA and Miss Teen USA was riddled with controversy. First, the organization descended into chaos after contestants said Miss USA 2022 was rigged. Then, in 2023, title holders Noelia Voigt and UmaSofia Srivastava relinquished their crowns — a first in the pageants' 72-year history — amid allegations of a toxic workplace environment. Rose, who denied those claims, has not responded to Business Insider's repeated requests for comment.

Since then, Miss Universe has confirmed Brodeur is the rightful CEO of the pageants.

Now, in his first interview as CEO, Brodeur told Business Insider's Anneta Konstantinides why he wanted a pageant that's clearly in crisis.

"I've been known for being the guy who runs fearlessly at the broken thing and puts the right people in place to help fix it," he said. "… and my passion for the business is really, fundamentally, what drives me to want to find a way to help restore confidence, restore trust, restore credibility, reliability, and stability into this brand."

Brodeur also broke down the three major changes he's making to the pageants ahead of the next competitions, which will be held on October 23 and 24 in Reno, Nevada.


Ancient lessons in longevity

Professor Michael Gurven is an anthropologist who's spent decades living with remote populations to understand how humans evolved to thrive in difficult environments. He shared with BI the five lessons ancient humans can teach us.

For instance, you don't need to follow a restrictive diet like paleo to implement ancient lifestyles. As for exercise, slow and steady wins the race.

Plus, how to keep your brain healthy.


The fastest train in the US

Last month, Amtrak launched its NextGen Acela fleet. The train runs an express service from Boston to Washington, DC, and has a maximum speed of 160 miles per hour, making it the fastest train in the country.

BI's Joey Hadden recently rode business class from NYC to Washington, DC, and back, with each ride being three hours long. From the food to the train's design, Hadden shared the six things that surprised her the most about her trip — they had nothing to do with speed.

In it for the ride.


Status symbols for fall

Jacques Mage Marie sunglasses, Bode jackets, Agolde jeans — these are a few of the trendy pieces people are sporting as the weather gets cool.

It doesn't stop with wearables. Inside the home, luxury cookware and designer candles are having a moment.

Plus, some trends from the 2000s are so back.


How Bozoma Saint John gets it done

Bozoma Saint John, CEO of Eve by Boz

Every morning at 5:30 a.m., the former Netflix CMO is already up meditating and praying. Saint John credits the daily practice with keeping her steady throughout her busy day.

For BI's Power Hours series, Saint John shared her daily routine, which includes running her haircare company, hosting a new reality show with Jimmy Fallon, and filming "The Real Housewives of Beverly Hills."

A day in the life.

Also read:


What we're watching this weekend


What to shop


What happened to the all-American diner?

Diners used to be all the rage across the US. They're now dying out. Here's how Tops and Summit Diner in New Jersey are keeping their businesses afloat against all odds.


More of this week's top reads:


The BI Today team: Lisa Ryan, executive editor, in New York. Dan DeFrancesco, deputy editor and anchor, in New York. Akin Oyedele, deputy editor, in New York. Grace Lett, editor, in New York. Amanda Yen, associate editor, in New York.

Read the original article on Business Insider

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

美国小姐 Miss USA 选美 领导层变动 品牌重塑 Thom Brodeur Laylah Rose 选美争议
相关文章