连锁健康餐饮品牌 Salad and Go 宣布将关闭全国范围内41家门店，以集中资源巩固在达拉斯都会区和俄克拉荷马市场的地位。此次调整将涉及关闭休斯顿、奥斯汀和圣安东尼奥的所有门店，以及达拉斯都会区和俄克拉荷马的部分门店。公司CEO表示，此举旨在加强品牌实力，并加大对产品质量提升、创新以及社区建设的投入。Salad and Go 在亚利桑那、德克萨斯、俄克拉荷马和内华达等地拥有超过140家门店，主打免下车、即取即走的便捷模式，提供沙拉、卷饼、汤、饮品及早餐等。公司成立于2013年，致力于本地采购食材，并将菜单价格控制在10美元以下。

🥗 门店战略调整：Salad and Go nationwide announced the closure of 41 stores to refocus on key markets in the Dallas metro area and Oklahoma. This means all locations in Houston, Austin, and San Antonio will be shut down, alongside some in Dallas and Oklahoma. The company's leadership views this as a necessary step to "strengthen the Dallas Metro Area and Oklahoma" and maintain a strong presence in Texas.

🎯 聚焦核心市场与品牌强化：CEO Mike Tattersfield emphasized that concentrating efforts will allow the company to "strengthen the brand and invest more in improving quality, driving innovation and building community." This strategic shift aims to enhance the overall customer experience and operational efficiency by dedicating resources to areas with the most potential.

📈 增长模式转变与客户导向：Following a change in leadership, Salad and Go plans to adopt a "much more disciplined growth rate." The new CEO highlighted the importance of listening to customer feedback and scaling innovations based on their requests, indicating a more responsive and customer-centric approach to future product development and expansion.

🌱 品牌定位与价值主张：Founded in 2013, Salad and Go has aimed to make nutritious food accessible and affordable, with menu items priced under $10, often by sourcing local ingredients. The company believes this consolidation will ultimately provide a stronger foundation for continued growth and its mission of providing delicious, nutritious food to all.

Salad and Go said it is closing 41 stores nationwide to focus on strengthening the Dallas metro area and Oklahoma.

The company will shut down all locations in Houston, Austin and San Antonio, as well as some in the Dallas metro and Oklahoma.

"Our presence in Texas will remain strong in Dallas. We are reducing our footprint in Houston, Austin and San Antonio to allow us to focus on strengthening the Dallas Metro Area and Oklahoma," Salad and Go CEO Mike Tattersfield said in a statement. "We continue to believe in the Texas market and its long-term potential."

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The Phoenix-based chain will continue to operate all existing stores in the city, as well as Tucson, Arizona, and Las Vegas.

"Concentrating our efforts will allow us to strengthen the brand and invest more in improving quality, driving innovation and building community," Tattersfield said.

Salad and Go operates more than 140 company-owned stores across Arizona, Texas, Oklahoma and Nevada, all of which are drive-through and grab-and-go only. In addition to salads, its menu includes wraps, soup, drinks and breakfast burritos and bowls.

Tattersfield, who took over as chief executive in late April and became a minority owner, said in an interview that the company will have a "much more disciplined growth rate."

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"We really need to leverage the product aspect of our kitchens and be really innovative on things that our customers are asking us for," he told QSR magazine in May, just weeks into his new role. "They constantly ask us, ‘You should try this, you should try that.’ I think we should listen and make sure to see we can scale those things."

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Salad and Go was founded in 2013 in Gilbert, Arizona, and aims to source ingredients locally, helping the company price its menu items under $10.

"While this moment is difficult, we know the change will ultimately give us the foundation we need to grow stronger and make delicious, nutritious food accessible to all," Tattersfield said.