The strategic partnership represents a major milestone for the deployment of enterprise-ready generative AI.
Los Angeles, California, March 5, 2025 – Stability AI, the leading open and multi-modal generative AI company, today announced a strategic partnership and investment by WPP, a global marketing and communications services company home to award-winning agencies including AKQA, Burson, Hogarth, Ogilvy, VML and GroupM. Together, Stability AI and WPP aim to usher in a new era of innovation at the convergence of creativity and technology.
Through this partnership, WPP will leverage Stability AI’s best-in-class open visual media models across image, video, 3D, and audio to craft compelling brand narratives. In turn, WPP’s real-world applications and market insights will help drive the continued development of Stability AI’s transformative technology and creator-centric approach.
By establishing a joint R&D pipeline, WPP will gain access to Stability AI’s cutting-edge models and workflows, integrated directly within WPP’s AI-driven operating system, WPP Open, to explore new ways to ideate, perform concept testing, and develop new solutions, further shaping the future of visual media and entertainment.
Prem Akkaraju, CEO of Stability AI, said: “WPP is the platinum standard in marketing and advertising, making this a pivotal partnership for Stability AI. Not only will this partnership accelerate the adoption we’re already seeing, but it’ll also enhance our ability to develop innovative products customized for creative professionals' unique needs. We've spent years building the foundation for enterprise-grade creative tools, ensuring they are responsible, scalable, and ready for real-world applications. Now is the time to bring our models and workflows to even more brands globally.”
The partnership will further enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, and it reinforces WPP’s commitment to remaining at the forefront of technological advancements in the creative industries.
Stephan Pretorius, Chief Technology Officer at WPP, said: “We are thrilled to partner with Stability AI and harness their groundbreaking generative AI technology to drive innovation in marketing and advertising. This collaboration is unique in its focus on the visual media industry, and we are inspired by the Stability AI team’s vision for the role of generative AI in entertainment and how it can augment the creative process.”
As part of the collaboration, WPP and Stability AI will also work on bringing their talent pools closer together, strengthening WPP's in-house production and studio facilities and capabilities.
Mark Read, CEO of WPP, said: "The advertising landscape is evolving quickly, and AI is at the heart of that evolution. Our investment in Stability AI, alongside our increased annual investment of £300m in AI and technology through WPP Open, ensures WPP and our clients remain at the forefront of this new era of innovation."
WPP joins Stability AI’s list of prominent investors such as Greycroft, Coatue Management, Lightspeed Venture Partners, Sound Ventures, Sean Parker, Eric Schmidt and Prem Akkaraju. Its board members include Academy Award-winning filmmaker James Cameron, while Sean Parker, entrepreneur, philanthropist, and former president of Facebook, serves as Executive Chairman.
For further information contact: press@stability.ai.com
About Stability AI
Stability AI sparked the Generative AI revolution with the release of Stable Diffusion in August 2022, marking our position as a global leader in the field. We develop cutting-edge open models in image, video, 3D, and audio, as well as professional applications designed for enterprise-grade visual media creation. Their models have garnered immense popularity among creators, developers and enterprises alike, with over 270 million downloads and counting.
Stability AI has also been recognized as one of Fortune's 50 AI Innovators and as one of Time's Most Influential Companies. Additionally, Stable Audio was featured on TIME's list of the Best Inventions of 2023.
In June 2024, Stability AI entered its next phase of growth with the appointment of a renowned leadership team: Sean Parker as Executive Chairman, Prem Akkaraju as CEO, and James Cameron as Board Member.
About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.
