文件共享服务LimeWire宣布已收购臭名昭著的Fyre Festival品牌。LimeWire表示，此次收购并非为了重办音乐节，而是旨在复活该品牌及其网络迷因文化，并承诺将带来真实的体验。Fyre Festival曾因组织混乱、承诺的设施与实际不符而成为失败的典范，但却在互联网上以迷因形式获得了新生。LimeWire计划利用其文化相关性和实际执行能力，打造“大胆、自我认知且不容忽视”的全新Fyre Festival体验，并已开放网站供感兴趣者加入等候名单。

💡 LimeWire，这家从文件共享服务转型为NFT市场又回归文件共享的公司，近日宣布收购了曾备受争议的Fyre Festival品牌。此次收购并非旨在重办音乐节，而是要复活Fyre Festival的品牌和网络迷因文化，并承诺将以真实的体验呈现，摒弃过去的失误。

📉 Fyre Festival曾是2017年一场备受期待的音乐节，但因组织混乱、设施简陋（如著名的奶酪三明治）而成为一次惨痛的失败。尽管如此，它却因互联网的传播而成功演变成了一个网络迷因，展现了其独特的文化影响力。

🚀 LimeWire的CEO表示，公司将利用Fyre Festival的文化相关性和实际执行能力，打造“大胆、自我认知且不容忽视”的全新体验。他们正计划通过该品牌创造真实的线下活动，并已设立网站接受等候名单报名，预示着对Fyre Festival的一次颠覆性重塑。

🔄 LimeWire自身也经历过品牌重塑。最初是一家P2P文件共享服务，在经历法律纠纷后关闭，后于2022年被奥地利企业家复活为NFT市场，目前又似乎在向文件共享服务转型。这种品牌多次“重塑”的经历，使得其收购Fyre Festival的行为具有一定的象征意义。

"What could possibly go wrong?"

That's the question posed by LimeWire, the file-sharing service turned NFT marketplace turned file-sharing service once again, after announcing that it has acquired the infamous Fyre Festival.

According to a press release from LimeWire this week, the company has purchased the Fyre Festival brand after becoming the winning bidder in a "competitive bidding process" that included actor Ryan Reynolds' creative agency Maximum Effort.

“Fyre became a symbol of hype gone wrong, but it also made history,” said CEO of LimeWire Julian Zehetmayr in the press release. “We’re not bringing the festival back — we’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches.”

Fyre Festival was a 2017 music festival created by Billy McFarland, the founder and CEO of Fyre Media, and rapper Ja Rule. The event was supposed to be a high-end experience, with tickets priced from $500 to as much as $12,000.

However, the Fyre Festival quickly went viral as attendees shared their horrific experiences. The event was poorly organized, many music acts advertised to perform did not show up, and the promised "gourmet food" turned out to be cheese sandwiches.

Fyre Festival was a failure but somehow, thanks to the internet, succeeded as a meme. And LimeWire appears to be leaning in on that.

“We’re not here to repeat the mistakes — we’re here to own the meme and do it right" said LimeWire COO Marcus Feistl in the release. "Fyre became a symbol of everything that can go wrong. Now it’s our chance to show what happens when you pair cultural relevance with real execution."

LimeWire says it plans on creating real-life experiences for the "reimagined vision for Fyre" that are "bold, self-aware, and impossible to ignore" under the Fyre Festival name. The company has even set up a website, https://fyrefestival.link,  where those who are interested can join a waitlist for more information.

It seems fitting that LimeWire acquired Fyre Festival as the brand went through a similar "reimagining." Founded in 2000, LimeWire was best known as a peer-to-peer file sharing service like Napster before shutting down in 2010 following court battles with the Recording Industry Association of America (RIAA).

The LimeWire brand was then revived in 2022 as an NFT marketplace by a pair of Austrian entrepreneurs without any ties to the original service. As of publication, LimeWire's website shows that the company is looking to pivot back to a file-sharing service. The site advertises a cryptocurrency token connected to the service as well.

“Congrats to LimeWire for their winning bid for Fyre Fest. I look forward to attending their first event but will be bringing my own palette of water,” Ryan Reynolds said in a statement included in the LimeWire press release.