Fortune | FORTUNE 09月18日
新加坡慈善拍卖:与知名银行家共进晚餐成热门体验
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新加坡正在效仿国际知名慈善拍卖的趋势,近期一场与星展集团(DBS Group Holdings Ltd.)首席执行官陈树珊共进晚餐的拍卖活动,吸引了高达18,900新元的竞拍价。此次拍卖由苏富比(Sotheby's)举办,是国家美术馆新加坡2025年度拍卖的一部分,也是亚洲地区首次以企业高管为主题的募款活动。除了六人晚餐,中标者还将获邀参观国家美术馆。此次高价成交不仅凸显了新加坡在奢侈品市场对体验式消费日益增长的偏好,也反映了该国作为亚洲金融中心的地位以及财富管理行业的重要性。陈树珊是星展集团首位女性CEO,她的参与为此次活动增添了亮点,也为国家美术馆的展览和研究项目筹集了创纪录的资金。

🌟 **高价体验式消费崛起:** 新加坡一场与星展集团CEO陈树珊共进晚餐的慈善拍卖,以18,900新元的高价成交,远超预估价,这表明在新加坡的奢侈品市场,人们对独特体验的重视程度已与传统艺术品和收藏品并驾齐驱。

🏛️ **亚洲高管慈善拍卖新模式:** 此类以企业高管为焦点的慈善拍卖在亚洲尚属罕见,此次国家美术馆新加坡的活动与苏富比合作,成功吸引了公众关注,并为美术馆筹集了创纪录的资金,证明了此类募款模式的潜力。

👩‍💼 **女性领导力与行业影响力:** 陈树珊作为新加坡最大银行的首位女性CEO,她的参与为此次拍卖增添了独特的吸引力。她的职业背景和在金融界的声望,使得此次与她共进晚餐的体验成为一次宝贵的交流和学习机会。

💰 **多元化募款与艺术支持:** 国家美术馆新加坡通过拍卖近90件艺术品和奢侈体验,筹集了超过280万新元,为支持新展览和研究项目提供了重要资金,展示了其在通过创新方式吸引捐赠方面的努力。

Charity meal auctions with Warren Buffett and other famed U.S. investors are well known. Singapore is now joining the trend with a recent auction for a dinner with one of its most prominent bankers, highlighting the city-state’s growing appetite for luxury experiences.

The winning bidder paid S$18,900 ($14,790) for the chance to dine with Tan Su Shan, chief executive officer of DBS Group Holdings Ltd., in an auction conducted by Sotheby’s last week. The event, part of National Gallery Singapore’s 2025 auction, is a rare instance of a fundraising in Asia featuring a leading corporate executive.

Besides the six-person meal, the successful bidder will also join Tan and her husband on a private tour at the National Gallery, an art museum housed in two national monuments. Sotheby’s promotion material on its website described the dinner as one that “promises stimulating conversation and exceptional company,” ideal for someone “seeking inspiration, connection, and a seat at the table with one of Singapore’s most esteemed figures.”

The winning bid—more than double the pre-sale estimate of S$6,000 to S$8,000—underscores how experiences are increasingly prized alongside traditional art and collectibles in Singapore’s luxury market. The nation is a key financial hub in Asia, where wealth management is an important engine of growth.

Tan, 58, a former private banker, became the first woman to lead Singapore’s largest bank in March, succeeding Piyush Gupta after his 15-year tenure. She previously held senior positions at Morgan Stanley and Citigroup Inc. before joining DBS in 2010 where she rose through roles in wealth management, institutional banking and other businesses. DBS crossed $100 billion market value in June—the first listed company in the city-state to reach the milestone.

The gallery’s 2025 auction raised a record of more than S$2.8 million to support initiatives including new exhibitions and research, according to a spokesperson. “We continually seek to offer our donors rare and exceptional experiences that inspire generous giving,” the spokesperson added.

Nearly 90 rare artworks and luxury experiences were auctioned during the glitzy evening ceremony that was part of the gallery’s 10th anniversary celebrations.

DBS has been a founding partner of the gallery since 2014, and Tan’s participation in the charity auction is an extension of its “longstanding support,” a spokesperson from the bank said in response to a query from Bloomberg News. A spokesperson from Sotheby’s confirmed the final price but declined to provide any other details, such as the identity of the winning bidder.

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慈善拍卖 新加坡 体验式消费 陈树珊 星展集团 国家美术馆 苏富比 Charity Auction Singapore Experiential Luxury Tan Su Shan DBS Group National Gallery Singapore Sotheby's
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