When Soho Farmhouse opened there in 2015, it swiftly became a rural retreat for a new generation of trendy Londoners, allowing them to "do the countryside" without needing to go near any mud. The Beckhams bought a converted barn round the corner in 2016, which has been their family home since.

Taylor Swift rented a house in the area for the UK portion of her Eras tour in 2024, Ellen deGeneres moved there in November 2024, it's where JD Vance vacationed this summer, and Beyoncé and Jay-Z are reportedly looking for a Cotswolds home of their own, too.

We still had fun on our minimoon in the Cotswolds — walking through the quiet countryside was lovely, our hotel was fantastic, and we enjoyed the shops and cafes in Cirencester, one of the larger towns in the area.

But the towns and villages that are now known as being chocolate-box-charming were far from it, in my opinion, because they were so busy.

In my experience, there are plenty of other parts of the UK with equal appeal and without what felt to me like masses of tourists and inflated prices.

Here are my favourite places to visit for rural British charm.

I still love its English seaside vibe. One of my favourite spots is the village of Burnham Market.

It's a delightful village set around a green, with lots of independent boutiques and cafes. Go for a walk at Burnham Overy Staithe, which means "homestead over the river," and pick up fish and chips from Eric's in Thornham.

If a holiday cottage doesn't appeal to you, stay at the Hoste Arms, a luxury hotel and pub near the coast.

Trust me, I grew up there.

Less than an hour by train from London, Market Harborough in the region is a characterful town with lots of lovely shops and cafes (go to the Garage Bakehouse), and the countryside and villages around it are worth exploring too.

Visit Great Bowden for brunch at Bowden Stores, sit in a pub garden surrounded by lavender at The Bell Inn in East Langton, or venture over to England's smallest county, Rutland, for top quality food at The Olive Branch in Clipsham.

They are one of my favorite places for walking. Be sure to stroll along the River Dee and amble through the heather-clad valleys.

It's not far from Balmoral Castle, a residence of the British royal family in Scotland.

Make sure you stop by the Highlanders' Bakehouse, just outside the town, for incredible sweet treats and baked goods.

The local delicacy are "butteries," which I would describe as squashed, slightly salty croissants. Lightly toast them then add more butter (yes, really) and jam. Delicious.

It's a great area to explore on foot, and there are countless lovely villages to explore, such as Beaulieu and Bucklers Hard, both of which are found on the banks of the Beaulieu River.

My favourite option for both of those things is The Pig Hotel in Brockenhurst, which uses ingredients from the local area in its restaurant. It's perfect for a special occasion or just getting cosy by the fire after a long muddy walk.

Situated on the mouth of the River Dart (make sense) in the county of Devon, the town features colorful houses nestled into the hills overlooking the river, a beautiful castle, and coastal walks with breathtaking views.

Get fish and chips from Rockfish (either from their eat-in restaurant or takeaway branch), a classic English fry-up breakfast at Cafe Alf Resco, and, for a special occasion dinner, head to The Seahorse seafood restaurant.