Fortune | FORTUNE 09月16日
Klarna创始人:从快餐店到金融科技巨头的创业之路
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本文讲述了瑞典金融科技公司Klarna的联合创始人兼CEO塞巴斯蒂安·西亚米亚特科夫斯基的创业历程。他的成功并非一帆风顺,而是经历了从 Burger King 员工到各种职业的探索,最终在一次偶然的机会中,通过在一家应收账款公司的工作,萌生了“先买后付”的商业想法。经过多年的打拼,Klarna已成为一家市值160亿美元的金融科技巨头,其故事证明了成功往往源于抓住生活中的机遇,而非周密的计划。

🚀 **多元职业探索与销售技能的启蒙**:Klarna的CEO塞巴斯蒂安·西亚米亚特科夫斯基的创业之路并非一蹴而就。在成为金融科技巨头之前,他曾尝试过在Burger King炸汉堡、担任失智症看护、学校教师,最终在电话销售互联网订阅服务时,发现了自己对“销售的艺术”的热情。他认为销售并非低俗,而是通过打磨和优化销售脚本来达成目标的一种迷人技能,这种韧性和对细节的追求为他日后的创业奠定了基础。

🌍 **海外经历与韧性培养**:在斯德哥尔摩经济学院就读期间,西亚米亚特科夫斯基选择休学一年,与同学踏上了环球旅行的道路。期间,他们经历了在澳大利亚滞留、在国外城市打零工(如搬家具)以维持生计的困境。这次经历极大地培养了他们的韧性和应变能力,让他们意识到无论在多么不利的情况下,都能找到生存和解决问题的方法,这种宝贵的经验对他们日后应对创业挑战至关重要。

💡 **“先买后付”的商业种子萌芽**:回国后,由于错过重新注册课程的截止日期,西亚米亚特科夫斯基面临着一年的空窗期,生活一度陷入困顿。在一家帮助小型企业处理未付款项的公司工作期间,他接触到了应收账款的业务模式,这为他日后创立Klarna并提出“先买后付”(Buy Now, Pay Later)的消费支付理念埋下了伏笔。他将这一商业模式在23岁时开始构建,最终发展成为如今备受Gen Z青睐的支付方式。

🌟 **成功源于抓住机遇**:Klarna的成功上市及其160亿美元的市场市值,并非源于精确的长期规划,而是塞巴斯蒂安·西亚米亚特科夫斯基在人生不同阶段抓住机遇并付诸实践的结果。从最初在快餐店的观察,到海外的磨砺,再到接触应收账款业务,每一次经历都为他最终创办金融科技公司积累了经验和灵感,印证了“成功往往来自于拥抱生活给予的机会”这一理念。

Investors are bullish about buying now and paying later. The Swedish fintech firm Klarna just went public and was the largest IPO of 2025 so far, according to Renaissance Capital.

But for Klarna cofounder and CEO Sebastian Siemiatkowski, the journey to success has been decades in the making—and couldn’t be further away from a straight line. In fact, it took him years to determine entrepreneurship might be his true calling.

It started at age 15, flipping Whoppers at Swedish Burger King. There, he picked up the basics of customer service—and began wondering why people chose to pay credit over debit.

Seeing no future in fast food, Siemiatkowski took jobs as a dementia caretaker, school teacher, and eventually an internet subscription telemarketer. It was the latter experience that sparked his interest in the hustle and grind culture—a mode the now-43-year-old said he connected with instantly.

“Sales is typically seen as this kind of sleazy, lowlife thing, but I find it beautiful,” he told Sequoia Capital. “I always loved polishing and refining my sales script; eventually I knew I got it perfect one day when I closed 16 calls in a row. This kind of thing—the art of convincing—it’s just a fascinating skill.”

But this was just the beginning of Siemiatkowski’s path toward leading a top fintech company that now boasts a $16 billion market cap.

The gap year that spurred the idea for a multibillion-dollar business

Siemiatkowski’s father always wanted his son to become a doctor; instead he enrolled at the Stockholm School of Economics to study business, but he was far from a star student.

Just two years in, he took a gap year with his business school peer, and fellow Burger King alum, Niklas Adalberth. It was a venture that led them to trying out bartending, (unsuccessfully) working on a Florida cruise ship, and waiting tables at a Swiss ski resort.

Still restless, the duo set off to hitchhike across the world. But a crisis arose when they missed the last monthly cargo ship to Los Angeles from Sydney, leaving them stranded.

“[It] really taught us the value of resilience,” Siemiatkowski recalled to Sequoia. “We had to spend a full month in a foreign city, unsure what we would do or how we would support ourselves. We eventually found cheap hostel beds and jobs as furniture movers. We proved to ourselves that we could be resourceful. No matter how bad things looked, we proved to ourselves that we could find a way to survive.”

A potentially worse crisis arose when they made it home and realized they had missed the deadline to reenroll in business school classes.

“This left a full year entirely blank,” Siemiatkowski said. “Here I was, thin and poor after a year’s travel, no job, no school, no support whatsoever.” Living on welfare checks and food stamps, he landed a job at a factoring company, one that helps small companies cover unpaid invoices. It was this that planted the seed in 2005 for what would become Klarna’s approach to consumer payments: buy now, pay later.

Siemiatkowski started building Klarna when he was 23, and the brand has since become one of the top companies in the buy now, pay later industry that is a favorite of Gen Z.

Two decades later, with now 40 employees turned millionaires, Siemiatkowski’s path from burger flipper to fintech mogul shows that success rarely comes from meticulous planning—it comes from seizing the opportunities life throws your way.

Fortune reached out to Klarna for further comment.

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Klarna Fintech Buy Now Pay Later Entrepreneurship Startup Sebastian Siemiatkowski 金融科技 创业 先买后付
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