All Content from Business Insider 09月13日
二手奢侈品市场:哪些经典单品价值稳升?
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

二手奢侈品市场蓬勃发展,许多消费者购买时已考虑其保值增值潜力。根据The RealReal等平台的分析,部分经典单品如爱马仕铂金包和劳力士Datejust腕表,在二手市场上的价格持续走高。随着原价市场奢侈品价格的上涨,这些保值单品的二手价格预计将继续攀升。文章重点介绍了五款具有持续二手价值增长的单品,包括路易威登Speedy手袋、爱马仕铂金包、劳力士Datejust腕表、Goyard Saint Louis托特包以及梵克雅宝Alhambra系列珠宝,并提供了它们在二手市场的价格表现和分析。

📈 **经典单品保值增值潜力大**:二手奢侈品市场日益壮大,消费者购买决策中已纳入保值考量。路易威登Speedy手袋、爱马仕铂金包、劳力士Datejust腕表等经典款式,在二手市场上展现出强大的价值稳定性,甚至持续增值。

💰 **二手市场价格受原价影响**:随着奢侈品牌在原价市场不断上调价格,二手市场的价格也随之受到积极影响,呈现上涨趋势。The RealReal等平台的数据显示,这些热门单品的平均售价自2021年以来均有显著增长,例如爱马仕铂金包30的平均价格上涨了15%。

💎 **爱马仕铂金包是二手市场的“圣杯”**:爱马仕铂金包因其稀缺性和持久的吸引力,在二手市场上的价格往往高于原价,平均可达原价的1.7倍。其最受欢迎的Birkin 30尺寸,平均售价自2021年起已上涨15%,高端稀有款式甚至能拍出高价。

⌚ **劳力士Datejust成为入门级收藏佳品**:在二手腕表市场中,劳力士Datejust因其经典设计和稳定的保值能力,成为收藏家入门的理想选择。自2021年以来,其平均转售价格上涨了17%,吸引了新老买家。

👜 **Goyard Saint Louis与梵克雅宝Alhambra系列价值稳健**:Goyard Saint Louis托特包作为品牌最受欢迎的款式,其二手平均价格自2021年以来上涨了18%。而梵克雅宝Alhambra系列珠宝,凭借其标志性的四叶草设计,在二手市场的价格也稳步增长了20%,成为全球性的身份象征。

The price of Hermès Birkins, among the safest investment handbags, continues to rise on the resale market.

What's old is new again — and, sometimes, more expensive.

The resale market has reached new heights this year: One in three American luxury consumers has bought or sold on a resale platform, according to McKinsey's 2025 State of Luxury report.

And some shoppers are buying with an eye toward investment. Online thrift store ThredUp found in a survey about the secondhand market that 47% of shoppers considered the resale value of clothing before making a purchase.

A new report from luxury consignment shop The RealReal looks at which items have maintained their price over time.

While some trendy items — the Tiffany & Co. Bone Cuff or Row Margaux bag — have seen their resale prices skyrocket over the past few years, certain products are "classics" whose value "holds strong," the report said.

With tariffs causing luxury price increases, there's reason to believe their value will continue to climb on the secondhand market.

"The domestic closet, there's $200 billion trapped in there, and as pricing increases in the primary market, our pricing algorithms follow," The RealReal CEO Rati Sahi Levesque said on last month's earnings call. "We benefit and see pricing increase as well."

While even the CEO of Rolex urges against buying luxury goods purely as an investment, if you are keen on an accessory with an ROI, these five items have "consistent resale-value growth," The RealReal determined based on sales data since 2021.

Louis Vuitton Speedy bag
The Louis Vuitton Speedy, this one a collaboration with Yayoi Kusama, continues to be a bestseller.

Launched in 1930, the Louis Vuitton Speedy handbag — which has been made in numerous sizes and patterns over the decades — is an enduring silhouette.

The average sale price of a Speedy on The RealReal is up 13% since 2021.

The Louis Vuitton retail price of a brand-new Speedy starts at $1,920. On The RealReal, they are selling for between $380 and $13,500, with pricing dependent on the model, condition, and size.

Louis Vuitton is regularly among the most searched brands on The RealReal. This year it took the top spot, with searches for the Speedy, specifically, up 110%.

Hermès Birkin 30
Hermès Birkins consistently sell at higher prices on the resale market than directly from stores.

Birkin bags are largely considered the holy grail of luxury resale, with the handbag garnering an average of 4,000 searches a day on The RealReal.

The Birkin and its Hèrmes sister, the Kelly, represent "the most desirable — and exclusive — handbags on the market," Luca Solca, a senior analyst covering global luxury goods at Bernstein, wrote in a recent report. Given their long-standing appeal and limited availability, the bags command, on average, 1.7 times their retail price on the resale market, Bernstein found.

The average price of the Hermès Birkin 30, its most popular size, has increased 15% on The RealReal since 2021.

A new Birkin in that size starts at about $13,900 in the US if purchased from the designer. The RealReal's current selection ranges in price from $9,450 to $350,000.

The latter is for a rare Himalayan crocodile version with diamond-encrusted hardware. It's a hefty price, but not as much as the most expensive Birkin ever sold at The RealReal: a $385,000 model sold at its West Hollywood store.

Rolex Datejust
The Rolex Datejust is considered a "timely entrance point" for collectors.

The secondary watch market has become a popular asset class. While it has declined over the past few years, certain models and brands — particularly Rolex — have maintained impressive resale value.

The average resale price of the Rolex Datejust has increased 17% on The RealReal since 2021.

"The Datejust remains a timeless entry point, attracting both first-time buyers and seasoned collectors," Bob's Watches CEO Paul Altieri previously told Business Insider.

At retail, the model starts at $7,300. On The RealReal, it's available for between $4,000 — stainless steel and yellow gold — and $84,500 — white gold, mother of pearl, and diamonds.

Goyard Saint Louis
The Saint Louis tote is Goyard's most popular model.

Originally designed as a beach bag, the Goyard Saint Louis has become the status tote.

With a starting retail price of $1,890, the brand charges a pretty penny for its signature canvas product.

On The RealReal, where its average resale price has increased 18% since 2021, the bag is available for between $720 and $5,200.

Van Cleef & Arpels Alhambra styles
Van Cleef & Arpels' Alhambra line is regularly a stand-out for the company.

Van Cleef & Arpels' four-leaf clover motif has been a signature of the brand for decades. Routinely called out on parent company Richemont's earnings calls, the Alhambra has become a worldwide status symbol.

"It's probably one of the most important jewelry lines in the world, but we feel it's far from having reached its full potential," Richemont CEO Nicolas Bos said in May.

Pieces from the line — which spans necklaces, rings, watches, earrings, and bracelets —  cost between $1,540 for a delicate bracelet with a single clover and $192,000 for a diamond necklace.

On The RealReal, prices for Alhambra pieces have increased 20% since 2021 and range from $1,425 to $165,000.

Read the original article on Business Insider

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

二手奢侈品 Hermès Birkin Rolex Datejust Louis Vuitton Speedy Goyard Saint Louis Van Cleef & Arpels Alhambra 投资 保值 Resale Market Luxury Investment
相关文章