HAND – the first AI-powered, global standards-based, business intelligence & Talent ID registry platform, announced that the 2025 Primetime Emmy Nominees (across all the top acting categories) have been awarded individual HAND IDs.
HAND is the first global B2B Talent ID registry platform for the efficient discoverability, royalty collection and revenue tracking of notable legal and natural persons. It streamlines licensing and traceability of consent-based digital replicas and provides authentication in the media supply-chain.
With a HAND ID, the nominees for this year’s 77th Primetime Emmy Awards (scheduled for Sunday the 14th of September), will be able to more effectively manage and utilize their Name, Image, Likeness (NIL) and protect against unauthorized usages throughout their careers.
HAND’s Digital Object Identifier (DOI) technology (ISO 26324.2025) offers a unique, persistent “forever ID” for notable talent across industries, including entertainment, sports, fashion, and gaming. This interoperable system also automates talent identification, verification, and tracking of consent-based digital replicas, helping protect against unauthorized deepfakes while enabling more efficient likeness licensing.
HAND – The Universal Talent Identifier, is a Delaware Public Benefit Corporation focused on establishing HAND as the definitive industry standard for talent ID registration.
“The value of a HAND ID for managing likeness licensing in the entertainment industry is immense,” says Will Kreth, CEO and Founder of HAND. “As digital replicas and AI-generated content become more prevalent, ensuring the integrity and authorized use of an individual’s likeness is paramount. We’re already seeing the benefits of this technology in action at companies like Sony Pictures Entertainment, where HAND IDs are being used to streamline content workflows and protect talent assets.”
Like a “tracking beacon” for talent, HAND automates the identification, verification, provenance, and authenticity of talent-related assets in audio/visual works and virtual environments to help maintain integrity and version control of authorized likenesses in monetizable content. Sony Pictures Entertainment, Fabric Data/BB Media, and AFI (American Film Institute) are among 12 international companies who are API/Beta partners testing and deploying HAND’s Talent IDs.
