今天是地球日50周年，我联合了30家电商公司启动slashpackaging.org，旨在让包装信息对所有用户开放。我希望你能加入这个运动。Slash Packaging是一个不断增长的商业目录，收录了拥有/packaging页面的企业。/packaging页面是分享公司包装理念、材料选择、认证、处理说明、现有进展和未来改进计划的地方。为什么你的公司需要/packaging页面？你的客户正在寻找这些信息，你需要让它们容易找到。标准化/packaging URL有助于设定预期，即注重可持续性的公司会提供包装信息。包装浪费是我们这个时代最重要的议题之一。每年，仅美国就有数千万吨包装被填埋。非可再生资源以前所未有的速度被开采，污染着从海滩到最高山的自然栖息地。50年后的第一个地球日，考虑这个问题——以及它对气候变化的更广泛影响——比以往任何时候都更紧迫，成为人类生存的威胁。人们想要成为改变的一部分，他们想支持那些将可持续包装作为优先事项的公司，但却找不到它们。他们想知道如何正确处理你的包装，但却没有说明。他们正在重新思考自己的消费模式，但却从未遇到过你的商业模式。我深知这一点，因为我作为Lumi的联合创始人，每天都在与公司交谈，这些公司正从客户那里听到这些反馈。最好的公司是那些倾听的公司——这些公司正在改变它们的优先事项。然而，很多时候，在这些努力背后的供应链和设计团队感到他们的工作没有得到认可。我相信这是一个发现和匹配的问题。我们可以通过标准化信息的获取来解决这个问题。Slash Packaging关注进步而非完美。使包装可持续是困难的。我们需要认识到，我们的社会对消费模式成瘾，而这些模式与地球的长期健康不一致。然而，我们中那些关心可持续性的人，经常批评那些不够努力的努力——而这可能极具破坏性。我们需要支持那些正在朝着正确方向做出有意义进步的人和公司，即使他们还有很长的路要走。在与加入Slash Packaging的领导者交谈时，我听到一些人问，是否应该在新的可持续包装计划启动时才发布/packaging页面。答案是简单的——不。一年、两年或十年后，都不会有一个魔法时刻，使你的包装变得完美可持续。你将永远在努力改进你的包装的可持续性。当你开始销售产品时，你就签下了不断改进它们的承诺。如果你在阅读这篇文章，你可能比世界上大多数公司做得更好，为此感到骄傲。分享你还在努力改进的事实。你的透明度将建立信任。我们有很多东西要一起学习，如何进行这场巨大的结构性变革。最佳实践总是在不断发展。我们需要一起学习，并且需要对我们学习的过程保持开放，这样我们才能更快地变得更好。加入Slash Packaging。大事可以从小处着手。地球日本身的故事就是一个很好的例子，它激励我启动Slash Packaging。

🌍 slashpackaging.org是一个运动，旨在让包装信息对所有用户开放，由30家电商公司共同发起，以纪念地球日50周年。

📄 /packaging页面是公司分享其包装理念、材料选择、认证、处理说明、现有进展和未来改进计划的地方，帮助客户了解公司的可持续性努力。

👥 客户希望支持那些将可持续包装作为优先事项的公司，但常常找不到相关信息，slashpackaging.org提供了一个标准化的目录，方便用户查找。

🚮 包装浪费是当今最重要的议题之一，每年有数千万吨包装被填埋， slashpackaging.org旨在提高人们对包装问题的认识，并推动可持续发展。

🌱 slashpackaging.org鼓励公司即使包装尚未完全可持续，也发布/packaging页面，分享其努力和改进计划，强调透明度和持续改进的重要性。

Today is the 50th anniversary of Earth Day. To celebrate I brought together 30 ecommerce companies to launch slashpackaging.org, a movement to make packaging information accessible to all. I hope you will join too.

Most websites have a /about page, Slash Packaging is a growing directory of businesses that have a /packaging page.

A /packaging page is a place to share with your customers how your company approaches packaging. This is where you can explain your packaging philosophy, material choices, certifications, disposal instructions, progress to date, and how you hope to improve in the future.

Why should your company have a /packaging page?

Your customers are looking for this information. You need to make it easy to find. Standardizing around the /packaging URL helps set the expectation that packaging information is available from companies that make thoughtful choices about sustainability.

Packaging waste is one of the most important issues of our time. Every year, tens of millions of tons of packaging are being landfilled in the US alone. Non-renewable resources are being extracted at unprecedented rates and polluting our most beautiful natural habitats from our beaches to the top of our tallest mountains. 50 years after the first Earth Day, it feels more pressing than ever to consider this issue — and its broader implications for climate change — an existential threat to humanity.

People want to be part of the change. They want to support companies that are making sustainable packaging a priority, but can’t find them. They want to correctly dispose of your packaging, but don’t have the instructions. They are rethinking their own patterns of consumption but have never encountered your business model before.

I know this, because as the co-founder of Lumi, I speak to companies every day who are hearing this from their customers. The best companies are the ones that listen — and those companies are shifting their priorities. Yet, many times the supply chain and design teams behind these efforts, feel they go unrecognized.

I believe this is a discovery and matchmaking problem. We can solve it by standardizing access to the information.

Slash Packaging is about progress not perfection

Making packaging sustainable is hard. We need to recognize that our society is addicted to patterns of consumption that are not aligned with the long term health of our planet.

Too often, however, those of us who care about sustainability are critical of efforts that don’t go far enough — and that can be incredibly counterproductive. We need to support the people and companies who are making meaningful progress in the right direction, even if they have a long way to go.

In my conversations with leaders who are joining Slash Packaging, I heard some ask if they should wait to publish a /packaging page when their new sustainable packaging initiatives launch. The answer is simple — no. There will not be a magical time in one year, two years or ten years, when your packaging is perfectly sustainable. You will always be working on sustainability improvements to your packaging. When you sign up to sell products, you sign up to keep improving them. If you are reading this, you are probably doing better than most other companies in the world, be proud of that. Share the fact that you are still working on it. Your transparency will build trust.

We have so much to learn together about how to make this monumental structural change. The best practices are always evolving. We need to learn together, and we need to be open about the learning process, so that we can all get better faster.

Join Slash Packaging

Big things can have small beginnings. The story of Earth Day itself is a great example that inspired me to start Slash Packaging.

If you’re reading this and working at company that uses packaging, join the movement — all you have to do is add a /packaging page to your website with information about your packaging.

Here is a showcase of ideas from the pioneering members on how to create your own.