昆仑万维旗下DramaWave短剧平台自2024年10月上线以来，持续保持强劲增长势头。截至2025年第二季度，平台年化流水收入ARR突破2.4亿美元，月活跃用户量已突破1000万大关，下载量突破3000万大关，跻身行业前五，稳居出海短剧赛道第一梯队。DramaWave以高品质原创短剧为核心，提供1080P高清画质与多语言字幕支持，通过精准算法推荐机制，为用户打造沉浸式观剧体验。平台短剧类型丰富，涵盖女频、情感、都市、悬疑惊悚等多种题材，并尝试提供“神豪”类国内热门题材，以及狼人、吸血鬼等带有西方元素的短剧，满足全球用户的多元化需求。DramaWave采用“付费+免费”相结合的多元分发模式，有效覆盖不同消费层级的全球用户群体。目前，DramaWave在发达国家市场展现出强劲吸金能力，并形成以印尼、巴西、印度为代表的新兴增长市场。DramaWave自制能力持续增强，平台短剧产出节奏不断优化，2025上半年实现每月均有百万级爆款剧集推出。在公司深耕的韩国市场，仅第二季度便有两部本土短剧充值金额突破百万美元。此外，平台不断推进AI技术的深度应用，在内容本土化、投放素材生成与用户交互等关键环节取得实质性突破，为平台规模化增长提供了有力支撑。

🎬 DramaWave short drama platform has achieved strong growth since its launch in October 2024, with an annualized revenue run-rate (ARR) exceeding $240 million and monthly active users surpassing 10 million by the second quarter of 2025.

📈 The platform has successfully entered the top tier of the overseas short drama market, ranking fifth in the industry and becoming a new growth pole for Kunlun Wanwei's overseas market.

🌐 DramaWave offers a diverse range of short drama genres, including female frequency, romance, urban, suspense and thriller, as well as domestic and Western elements to cater to a global audience.

💰 The platform employs a 'paid + free' hybrid distribution model, effectively reaching users of different consumption levels and demonstrating strong earning power in developed markets.

🤖 DramaWave utilizes AI technology for content localization, ad material generation, and user interaction, significantly improving operational efficiency and contributing to the platform's large-scale growth.

原创 昆仑万维 2025-08-27 19:03 北京