文章探讨了AI搜索的兴起如何改变了用户发现品牌和产品的方式，以及品牌如何适应这一新范式。Yext Scout作为一款AI搜索和竞争情报代理，旨在提升品牌在AI驱动的搜索平台和传统搜索中的可见性。它提供本地竞争对手的表现基准和实时可操作的建议。此外，文章预告了Yext将于9月24日举办一场网络研讨会，深入探讨AI对搜索和用户行为的影响，以及Scout如何帮助营销专业人士赢得AI搜索时代的竞争。

💡 **AI搜索重塑发现旅程**：文章指出，从传统搜索到AI搜索和AI代理，用户发现品牌和产品的方式已发生根本性变化，品牌需要适应这一新范式。

🚀 **Yext Scout提升品牌可见性**：Yext Scout是一款AI搜索和竞争情报代理，旨在增强品牌在AI驱动搜索平台及传统搜索中的可见性。它提供与本地竞争对手的表现基准，并生成实时可操作的智能建议。

📈 **AI搜索挑战与优化**：AI生成的内容日益成为用户获取信息的主要来源，取代了传统搜索结果页面。文章强调品牌需要指导来优化内容，以在这些新兴渠道中获得最佳排名，并有效衡量效果。

🎓 **Yext网络研讨会指导**：Yext将于9月24日举办一场题为“在EMEA赢得搜索：Yext Scout如何跨本地和AI平台驱动可见性”的网络研讨会，帮助品牌和营销专业人士提升可见性，跟踪和定制用户情绪，并跨社交内容、评论和本地列表衡量绩效。

Customers are discovering brands and learning about products and services in new ways from traditional search to AI search, to AI agents and more, the discovery journey has completely changed, and brands need to adapt to the new paradigm.

Launched earlier this year, Yext Scout is an AI search and competitive intelligence agent that’s designed to boost brand visibility and uncover critical insights related to the new AI-driven search platforms, alongside ‘traditional’ searches as we know them.

Scout is part of Yext, the leading brand visibility platform. Scout provides performance benchmarks laid out against a brand’s local competitors, and creates smart recommendations that you can act on, in real-time.

Yext will be exploring the massive impact AI has had on search and user behaviours, and how Scout can inform marketing professionals, at a webinar, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms.’ It’s scheduled for Wednesday, 24 September at 1pm BST / 2pm CEST.

With AI now ever-present in digital interactions, platforms like ChatGPT, Gemini, Perplexity, and latterly, Grok, have huge influence over consumers’ discovery and interaction with brands.

Increasingly presented top-of-page, AI discoveries are replacing the traditional search engine results page with conversational answers that remove users’ need to sift through potentially unreliable results. Brands need guidance to understand how to optimise their content so it ranks optimally in these emerging channels.

Measurement of effectiveness is also new territory, putting many companies behind their better-informed, if not better-providing competitors. The Yext webinar on 24 September will help brand and marketing professionals improve visibility, track and tailor sentiment, and measure performance across social content, reviews, and local listings.

Join Yext for the exclusive session, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms,’ on Wednesday 24 September at 1pm BST / 2pm CEST.

Register your place here.

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