Fortune | FORTUNE 09月07日
投资人马丁·米格诺分享创业致富之道
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投资人马丁·米格诺(Martin Mignot)分享了他的创业致富经验。他强调,无论是成为创始人还是早期加入高增长的科技初创公司,拥有公司股权是实现财富增长的关键。他指出,Gen Z一代拥有前所未有的技术优势,可以利用社交媒体平台进行产品推广。对于希望进入创业行业的年轻人,他建议关注风险投资公司(VC)的投资标的,并像投资者一样深入研究潜在公司,寻找那些有巨大增长潜力的初创企业,并积极争取成为公司的所有者,无论是通过创业还是获得股权激励。

💰 **股权是财富增长的核心**:马丁·米格诺强调,无论是选择创业成为公司创始人,还是早期加入有潜力的科技初创公司,拥有公司的股权是实现财富增长的根本途径。他指出,通过拥有公司的一部分,个人可以分享公司成长带来的巨大收益,这是成为百万富翁的关键。

🚀 **利用技术优势和创业机会**:对于成长于数字时代的Gen Z一代,米格诺认为他们拥有前所未有的优势。他们可以利用各种先进的工具进行产品开发,并通过社交媒体平台(如Instagram和TikTok)进行高效推广,这为他们自主创业提供了极大的便利和更广阔的 reach。

📈 **早期加入高增长初创公司**:除了创业,早期加入一家高速发展的科技公司也是积累财富的有效途径。米格诺建议关注那些获得顶尖风险投资(VC)公司支持的初创企业,即使不是第一批员工,作为早期员工也能通过股票期权获得可观的回报,并获得宝贵的职业发展经验。

🔍 **像投资者一样进行尽职调查**:对于如何识别下一个成功的科技公司,米格诺建议年轻人像投资者一样进行深入研究。关注VC的投资组合,特别是种子轮和A轮融资的公司,并全面了解公司的业务、团队、市场潜力以及创始人背景,这是找到“独角兽”的关键步骤。

Back when Deliveroo was a tiny London-based platform, with just a few restaurants in its repertoire, there was one man who believed it’d go on to become the multi-billion-dollar brand it is today: Martin Mignot. 

“They had eight employees. They were in three London boroughs. Overall, they had a few 1000 users to date, so it was very, very early,” the 40-year-old investor exclusively tells Fortune. “They didn’t have an app. Their first website was pretty terrible and ugly, if I’m frank, but the delivery experience was incredible.”

In those days, he adds that the founder, Will Shu would get on a bike and spend his evenings doing deliveries himself to really understand the experience from the driver. “When you see that level of insight and then of commitment and greed and intensity, it’s a no-brainer.” 

Today, Deliveroo is a $2.7 billion food delivery giant, with over 160,000 restaurants on its app and millions of hungry customers around the world. And it wasn’t the first and last investment success for Mignot and his team at Index Ventures.

Index Ventures, where he is a partner, has gone on to become the envy of Silicon Valley—reaping billions from being among the first to invest in startup hits Figma, Scale AI, and Wiz

Meanwhile, Mignot has since led early investment in some of Europe’s most iconic startups, including Revolut, Trainline and Personio. His bets paid off fast: By his late 20s, the millennial had cemented his reputation as one of the industry’s most notable investors—and made his first millions along the way.

For Gen Z who want to emulate his success, he advises: “It’s about owning equity, that is the key.”

The route to becoming a Gen Z millionaire: Own a company—or part of it

Gen Z can take one of two paths to become millionaires in their 20s: become a founder or join a startup that you can invest in early, Mignot says. Essentially, you need to own a company—or, at least, part of one. 

“Entrepreneurship is obviously the best way,” he explains, with the caveat that it’s also the more high-risk option of the two.

For the generation that grew up with phones in their hands, he says, building products has never been easier. Then they can leverage their Instagram and TikTok skills to sell them.

“You can use all of those amazing tools to code something, and then you can get massive reach if you’re if you’re clever and you’re creative—that’s where Gen Z has a huge advantage,” Mignot adds. “That’s something that no other generation in history ever had.” 

“The other route, that is another great route, is joining amazing tech companies very early on,” Mignot says, while adding that Index has long been campaigning to make stock options more easily accessible to people, especially in Europe. 

“That is a fantastic way to become wealthy,” he adds. “You won’t become as wealthy as if you were the founder, but you’re also not as attached to one company. You can own multiple companies over the years.” 

“The best career accelerator you can have is joining a Revolut, Robin Hood, or  Figma early enough—and you don’t have to be the first employee. If your employee 100 at Revolut or 200, you’re going to make a lot of money.” 

On top of that, he adds, you’ll see your career grow at an exponential rate. “You’re going to have such an asset for your next role, and that next role could be another very fast-growing company in a more senior role, or it can be starting your own thing.”

“And again, that’s how you make wealth by being an owner. That’s what stock options give you. You become an owner of the company you work for, and that’s how you build wealth.”

How to spot the next Meta or Figma

It doesn’t matter if you’re not tech-savvy. Mignot says anyone can break into the startup industry—like any other company, they still need the likes of marketers and salespeople, and they tend to hire young. “If you look at Revolut hiring strategies, it’s a lot about hiring very smart, very young, very hungry people who really want to make it.” 

But how can you tell if you’re applying for the next stock market darling? 

“If you look at most of the recent tech IPOs, they will have been backed by a venture capital fund by and large,” he says, adding that young people should look at which startups VC firms like Index Ventures are backing. 

“There are millions of companies getting started every day,” he says. So, trying to find a unicorn is quite literally like finding a needle in a haystack if you go at it alone. “There’s no chance,” he adds. But the best venture capital funds “do it again and again and again.” 

Find the top 20 VC firms and make a list of their recent investments. “Look at the series A companies, that is where you find the next Revolute, and where you can really own a lot of that of that business, as well, as well as have an amazing kind of career trajectory.”

To narrow down your list of potential employers, Mignot suggests doing some serious digging.

“The goal is to learn a lot and have an impact. It’s also to become an owner of that business. So do your research as if you were investing in that company,” he adds. “That means look at all the sources you can find about that business online. Can you get behind the scenes to do your diligence? Can you find employees or ex-employees? Can you reach out to them on LinkedIn? Talk to competitors. Think like an investor.” 

And whatever you do, don’t box yourself in. “We live in an incredible time where everything is getting more accessible,” Mignot concludes. “Don’t limit yourself to a single geography, think global, do your due diligence and just go along for a ride.”

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