钛媒体:引领未来商业与生活新知 09月04日
谷歌面临反垄断处罚,但市场变化减轻了压力
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美国联邦法官近日裁定谷歌非法垄断搜索和文本广告市场,但并未要求其出售Chrome浏览器或Android系统。法官认为,市场已因人工智能技术的兴起而发生重大变化,如OpenAI和Perplexity等新兴竞争对手已对谷歌构成威胁。裁决要求谷歌共享部分搜索数据,禁止其与设备制造商签订排他性协议,并需向竞争对手提供搜索索引和用户交互数据,为期五年。尽管如此,谷歌仍可继续作为苹果设备的默认搜索引擎,但不得签订排他性分销协议。

🔍 法官Amit Mehta认为,自2020年司法部起诉以来,市场发生了显著变化,新兴的AI技术公司如OpenAI和Perplexity对谷歌的搜索业务构成了日益增长的威胁,因此未对谷歌施以最严厉的处罚。

📊 裁决要求谷歌在五年内向竞争对手共享部分搜索数据,包括搜索索引数据和用户交互数据,使竞争对手能够利用这些数据改进其服务。

🤝 谷歌仍可继续作为苹果设备的默认搜索引擎,但被禁止与设备制造商签订排他性协议,包括与Google Search、Chrome、Google Assistant和Gemini AI助手相关的协议。

💡 法官指出,生成式AI产品在近期对政府支持的企业(GSEs)构不成威胁,但在补救措施听证会上,首位证人却将生成式AI置于核心位置,视其为新兴的竞争威胁。

📈 尽管面临反垄断处罚,谷歌母公司Alphabet的股价在裁决宣布后上涨9.1%,收于历史新高,分析师预计其长期价值将得到提升。

TMTPOST -- Shares of Google parent Alphabet Inc. surged 9.1% and closed at their new record  on Wednesday after after a federal judge issued a ruling deemed by investors as light penalties against the online search titan.


Credit:Freepik

U.S. District Judge Amit Mehta in his rulings on Tuesday said Google would not have to sell its Chrome web browser, rejecting the government’s most-stringent demand including a forced spinoff of Chrome and the Android operating system. The judge said he wouldn’t force sweeping changes at Google because the market had changed significantly since the Justice Department sued in 2020.

Mehta credited emerging competitors backed by artificial intelligence (AI) technology such as OpenAI and Perplexity, which posed growing threat to Google’s search business and “changed the course of this case.” 

“No witness at the liability trial testified that GenAI [generative AI] products posed a near-term threat to GSEs [government-sponsored enterprises]. The very first witness at the remedies hearing, by contrast, placed GenAI front and center as a nascent competitive threat,” Mehta wrote in the ruling.

According to the ruling, Google has to share some of its search data and barred the company from striking deals that exclude Google’s search-engine rivals on devices and browsers. It must make search index data and user interaction data available to qualified competitors, which rival companies can utilize to further enhance their services. And this should be offered by the company for up to the next five years. 

Mehta didn’t bar Google from paying Apple Inc. to make Google the default search provider on its devices. But Google will be prohibited by the judge from entering exclusive contracts that relate to distribution of Google Search, Chrome, Google Assistant, and the Gemini app, a generative AI assistant.

The ruling on Tuesday was an outcome of a landmark case from the U.S. government, filed in 2020. The Department of Justice and a bipartisan group of attorneys general from 38 states and territories alleged that Google has kept its share of the general search market by creating strong barriers to entry and a feedback loop that sustained its dominance. 

Judged Mehta in August 2024 ruled that Google has illegally held a monopoly in search and text advertising, marking the first anti-monopoly decision against a tech company in decades.In the ruling, Google’s exclusive search arrangements on Android and Apple’s  iPhone and iPad devices helped to cement Google’s anticompetitive behavior and dominance over the search markets.

The Department of Justice said on Teusday that the latest ruling recognizes the need for remedies that will pry open the market for general search services. “The ruling also recognizes the need to prevent Google from using the same anticompetitive tactics for its GenAI products as it used to monopolize the search market, and the remedies will reach GenAI technologies and companies,” the department noted.

Wall Street analysts saw Tuesday’s ruling as broadly favorable for Alphabet. Following announcement of the ruling, “we are increasingly constructive in the longer-term durability of Google’s Search business and are raising our estimates accordingly,” Daniel Ives, global head of technology research at Wedbush Securities, said in a note on Tuesday.

Ives now has a new price target of $245 for Alphabet’s stock, suggesting a nearly 15.6% rally from Tuesday’s close. He described the ruling as “a monster win” for Google and Apple that “removes a huge overhang on the stock.”

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谷歌 反垄断 AI技术 OpenAI Perplexity Chrome浏览器 Android系统 搜索市场 司法部 Alphabet
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