领先的社交媒体管理平台Later宣布正式移除对X（原Twitter）的支持，此前已停止支持新X账户连接，并于8月28日全面终止服务。Later官方表示，此举是为了聚焦于通过网红营销为客户驱动成果，并进一步加强对支持其使命的社交平台的投入。X是Later唯一移除的平台，用户仍可管理Instagram、Facebook、Threads、TikTok等其他主流社交媒体账户。此次调整与X平台近期一系列API变更及高昂的定价策略有关，此前已有索尼、微软、任天堂等公司因API政策变化而停止与X的合作。

📅 平台支持调整：Later，一个拥有数百万用户和众多知名品牌客户的社交媒体管理应用，已正式从其Later Social平台移除对X（原Twitter）的支持。这一变化在停止支持新X账户连接后，于8月28日全面生效，意味着用户将无法再通过Later进行X帖子的调度、对话监控和数据分析。

🎯 聚焦核心业务：Later公司表示，移除X平台支持是为了“聚焦于通过网红营销为客户驱动成果，并进一步加强对支持其使命的社交平台的投入”。这表明Later正在优化其服务，将资源集中在更能实现其业务目标的社交网络上，而X不再是其中的重点。

💸 API政策影响：此次调整与X平台近期针对第三方开发者和使用其API的企业所实施的定价和政策变更密切相关。在埃隆·马斯克收购前，Twitter曾提供免费的API服务，但之后大幅提高了价格，并引入了新的收费模式，迫使许多开发者和公司（如Make、索尼、微软、任天堂）放弃或重新评估与X的整合。

🔄 市场趋势：Later并非唯一因X平台API政策变化而停止合作的公司。包括索尼、微软和任天堂在内的一系列知名企业，也因X平台不断变动的API策略和高昂的费用，选择从其服务中移除X的整合，这反映出一种对X平台不稳定政策的普遍担忧和规避。

One of the web's biggest social media management apps has just removed Elon Musk's X, formerly known as Twitter, from its platform.

Later, which boasts millions of users, including hundreds of big brands ranging from GoPro to the Dallas Mavericks, officially dropped support for X on its Later Social platform on Thursday.

The social media company stopped its customers from connecting new X accounts late last month as it prepared for the change. Yesterday, August 28, Later sunset its X support entirely. Later Social customers were previously able to schedule X posts, monitor conversations on X, and view their X analytics.

"Yes, we’ve deprecated support for X on Later Social," the company said in a statement provided to Mashable. "We are focused on driving results for our customers through influencer marketing, and doubling down on the social platforms that best support that mission.”

X is the only platform that Later has removed. Later Social customers can continue to manage their accounts on supported social platforms like Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, Pinterest, and Snapchat.

X's API changes continue to drive companies away

The timing of Later's removal of X comes shortly after Musk's company began reaching out to third-party developers and other companies using its API (application programming interface) to announce yet another change to its pricing scheme.

Before Musk's acquisition, then-Twitter offered a robust API offering free of charge to its healthy third-party developer ecosystem. Shortly after Musk's takeover, the company changed gears and knee-capped its free offering. Many developers utilizing X's API were forced to drop their integration with the platform or sign up for an Enterprise API subscription, with prices ranging from a whopping $42,000 to $210,000 per month. X later introduced additional fees, such as charging developers $1 for every account connected to the API through their third-party app. 

Now, X is switching up its subscription model and informed existing API customers that Musk and company intend to take a cut of their revenue instead.

Mashable originally reported on the changes back in June, shortly after the popular no-code automation platform Make announced that it was dropping X integration due to "X's revised API policies and pricing." 

Later now joins a growing list of companies that have removed X after Musk's API pricing changes, which include Sony, Microsoft, and Nintendo.