Samsung users can now talk to Copilot on their TVs.
Microsoft teamed up with Samsung to bring Copilot to select TVs and monitors for discovering what to watch and more. Copilot is now available as a voice assistant app on Samsung's 2025 lineup of TVs and monitors. For TVs that includes Micro RGB, Neo QLED, OLED, The Frame Pro and for monitors, the M7, M8, and M9 models.
When you click on the Copilot app, you'll see an animated blob that you can talk to when you activate the microphone on your Samsung remote. Microsoft lists a few different examples of how you can use Copilot for finding shows and movies to watch, with visuals of title cards and details.
You can get hyper-specific, like asking Copilot to find cooking shows under two hours, spoiler-free recaps of what you've watched up to the latest episode, or challenge Copilot to find something that all the viewers can agree on. For instance, maybe your group wants to watch something like a rom-com with sci-fi and thriller elements. You could ask Copilot to recommend some options that check all those boxes. (perhaps Her or Eternal Sunshine of the Spotless Mind?) Microsoft says you can also ask Copilot for IMDB-esque deep-dives on actors or directors or just ask Copilot general questions like the weather forecast or... to cheer you up after a breakup. Although, if you're asking your TV for emotional support, it might be time to touch grass or check in with a human friend.
Emotional attachment aside, injecting AI in TVs is a natural fit in many ways. Generative AI has proven to be a useful tool for sourcing information. Google has also been working on integrating AI into various hardware beyond phones and computers. Earlier this year, they announced Gemini for Google TV and Android Auto for cars.
