钛媒体:引领未来商业与生活新知 08月28日
美团利润大跌,受价格战影响
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美团第二季度财报显示,公司利润大幅下滑96.8%,远超市场预期。核心本地商业(包括外卖)的收入增长放缓,经营利润更是暴跌75.6%,经营利润率降至5.7%。这主要归因于中国食品配送领域激烈的价格战,导致公司补贴强度增加。尽管公司承诺捍卫市场份额,但首席财务官预计第三季度核心本地商业仍将面临重大亏损。新业务板块收入有所增长,但经营亏损扩大。

📉 美团二季度利润大幅下滑:公司报告的净利润为3.653亿元人民币,同比下降96.8%,远低于分析师预期的707亿元人民币。调整后的净利润也同比大幅下滑89%。这表明公司在盈利能力上面临严峻挑战。

🚗 核心本地商业面临压力:作为美团的“现金牛”,核心本地商业(包括外卖)收入同比增长7.7%,但增速较上一季度放缓。更重要的是,该部门的经营利润同比暴跌75.6%,经营利润率从21.0%骤降至5.7%,显示出价格战对核心业务的严重侵蚀。

⚔️ 价格战导致利润挤压:美团将经营利润的深度下滑归咎于食品配送领域的“非理性竞争”。公司CEO承认行业进入了激烈的竞争新阶段,并表示将尽最大努力捍卫市场地位,即使这意味着在短期内会影响财务表现。高管预计价格战将在第三季度后逐渐缓和。

🚀 新业务亏损扩大:美团的新业务板块收入同比增长22.8%,但经营亏损同比扩大43.1%,达到19亿元人民币。尽管经营利润率环比有所改善,但整体亏损的增加为公司整体盈利能力带来额外压力。

TMTPOST --  The American depository receipts (ADRs) of Meituan  traded on the over-the-counter (OTC) market in the U.S. closed 9.7% lower on Wednesday after the Chinese food delivery giant posted steeper-than-anticipated decline in profit, fueling investors’ concerns over its profitability  and ability to maintain market dominance amid harsh price war in homeland market.

Credit:Freepik

Meituan reported profit of RMB365.3 million ($51 million) for the quarter ended June 30, representing a year-over-year (YoY) fall of 96.8%. That was much worse than analysts estimated profit of RMB70.7 billion polled by LSEG, while the company recorded a YoY 87.3% increase in profit three months ago. Operating profit shed 98% YoY to RMB226.35 million after a gain of 12.2% for the previous quarter. On non-IFRS basis, adjusted net profit slumped 89% YoY to RMB14.93 billion, also missing expected RMB9.85 billion.

Meituan’s top line for the second quarter slowed down. Revenue climbed 11.7% YoY to RMB91.84 billion, falling short of estimated RMB93.6 billion. The January to March period saw the revenue rose 18.1% YoY. Meituan’s cash cow-- Core Local Commerce including food delivery generated RMB65.3 billion with a 7.7% YoY increase, compared with a 17.8% rise for the preceding quarter. Operating profit of the segment plunged 75.6% YoY to RMB3.7 billion, and operating margin dropped 19.4 percentage points YoY to 5.7%, after a 39.1% YoY increase in profit with a margin of 21.0% fo the March quarter.

Meituan’s New Initiatives in part offset its revenue slowdown. Revenue from the segment jumped 22.8% YoY to RMB26.5 billion after a rise of 19.2% for the first quarter. Operating loss for the segment widened 43.1% YoY to RMB1.9 billion, while operating margin improved 3.1% sequentially to negative 7.1%. In comparison, the segment recorded a margin of negative 10.2% and operating loss of RMB2.3 billion, narrowing 17.5% YoY.

The plunge in bottom line highlighted the profit squeeze as the intense price war in China bites.  Meituan attributed the deep decline in operating profit to “the irrational competition” in the food delivery sector. 

"China’s food delivery sector has entered a full-scale delivery war ... this is a battle Meituan cannot afford to lose," commented ThirdBridge analyst Jamie Chen."Subsidy intensity is expected to ease gradually after the third quarter before platforms shift their focus to unit economic discipline next year."

Meituan CEO Wang Xing at an earnings call acknowledged headwind due to the severe competition while pledging to defend its market leadership. “We firmly oppose the current competitive dynamic, and regulators have made it very clear that they do not want such competition like rat race in the market. However, if competition continues to intensify and become more intense, we will do our utmost to defend our market position,” Wang told analysts.  

Wang said the industry “entered a new phase of intense competition” in the second quarter, but no matter what happens in the market or amid the competition, Meituan will “focus on doing the right thing and getting back to the basics, which is providing a better selection, making sure we can offer quick and reliable delivery and prices that are always affordable.”

Meituan, Alibaba Group Holding Ltd., and JD.com Inc. in late July vowed to curb disorderly competition but the price-based rivalry seems not cease at any time soon. 

“We expect there will be continued fierce competition in the near term, and that will bring negative impact on our financial results,” said Chief Financial Officer Chen Shaohui on Wednesday. He also said Meituan sees “significant loss” for its Core Local Commerce in the third quarter.

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美团 Meituan 财报 Earnings 食品配送 Food Delivery 价格战 Price War 中国科技 China Tech
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