Fortune | FORTUNE 08月22日
Apple just indirectly boosted the value of its all-in-one subscription service
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

苹果公司近期上调了Apple TV+的独立订阅价格,从每月9.99美元涨至12.99美元,这是该服务自2019年推出以来的第三次涨价。然而,Apple One订阅套餐的价格保持不变。通过对比单独订阅各项苹果服务(包括Apple TV+、Apple Music、Apple Arcade和iCloud+)与Apple One套餐的价格,可以发现Apple One在个人和家庭层面都提供了显著的成本效益。特别是Apple One的家庭和Premier套餐,为用户节省了大量费用,并鼓励用户更深入地融入苹果生态系统。

💰 **Apple TV+独立订阅价格持续上涨:** 自2019年以4.99美元的低价推出以来,Apple TV+已三次提价,最新价格为每月12.99美元。这表明苹果正试图通过调整独立服务定价来引导用户选择更优惠的捆绑套餐。

📦 **Apple One订阅套餐成为性价比之选:** 尽管Apple TV+价格上涨,Apple One的个人、家庭和Premier套餐价格保持稳定。以个人套餐为例,每月19.95美元即可享受Apple TV+、Apple Music、Apple Arcade和50GB iCloud+,年度总费用为239.40美元,相比单独订阅四项服务可节省约53美元。

👨‍👩‍👧‍👦 **家庭套餐为多用户提供更大优惠:** Apple One家庭套餐每月25.95美元,最多可供六名家庭成员共享Apple Music、Apple TV+、Apple Arcade和200GB iCloud+。与单独订阅相比,家庭用户每年可节省超过168美元,凸显了捆绑订阅对家庭用户的巨大吸引力。

🌟 **Premier套餐提供最全面的苹果服务体验:** 每月37.95美元的Premier套餐不仅包含家庭套餐的所有服务,还增加了Apple News+、Apple Fitness+以及2TB的iCloud+存储空间。单独订阅这些服务的年费用高达839.28美元,而Premier套餐仅需455.40美元,节省近384美元,是深度苹果用户的不二之选。

📈 **苹果旨在通过捆绑套餐锁定用户:** 苹果上调部分独立服务价格的策略,旨在激励用户转向Apple One订阅。这样做不仅能驱动营收增长,更能通过提供更具吸引力的捆绑服务,使用户更紧密地绑定在苹果庞大的生态系统中,增强用户粘性。

On Thursday, Apple increased the price of its standalone Apple TV+ from $9.99 to $12.99 per month; it’s the third price hike Apple has made to Apple TV+ since it launched the service in 2019 for just $4.99 per month in the U.S. The monthly price went up to $6.99 in 2022, and again in 2023 to $9.99.

However, Apple did not touch the pricing for its Apple One subscription, which continues to offer its Individual tier for $19.95 per month. Subscribers to Apple One benefit not only from Apple TV+ but also Apple Music, Apple Arcade, and iCloud+ (the first tier with 50GB of storage), all at one bundled rate.

Paying à la carte, even if you also take advantage of discounted annual subscriptions where you can, can still be costly. Here’s how it all breaks down:

    Apple TV+ (annual): $99.00Apple Music: $10.99/month, totaling $131.88 per year (no annual plan offered)Apple Arcade (annual): $49.99iCloud+ 50GB: $0.99/month, totaling $11.88 per year

Paying separately for all four services adds up to $292.75 per year. In contrast, the Apple One Individual tier costs $19.95/month, or just $239.40 annually. That means you’ll save $53 for the year. So long as you actually plan on buying each of these services, the math is clear: Apple One has a substantial advantage over getting separate subscriptions.

It’s an even more compelling deal for families, as Apple’s Family and Premier Apple One tiers further increase savings for households using more cloud storage or access to Apple News+ or Fitness+.

The Family tier of Apple One, priced at $25.95 per month, allows up to six family members to share Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud+ storage. Over a year, this adds up to $311.40 if paid monthly. When the same services are purchased à la carte at current rates—$16.99 per month for Apple Music Family, $12.99 for Apple TV+, $6.99 for Apple Arcade, and $2.99 for iCloud+ 200GB—the total annual cost surges to $479.52. That leaves families with an annual savings of more than $168 by opting for the Apple One Family plan instead.

If you like those savings, they’re even greater at the Premier tier. At $37.95 per month, or $455.40 annually, this plan bundles all Family-tier services while adding Apple News+, Apple Fitness+, and a massive 2TB of iCloud+ storage. Meanwhile, separate subscriptions for all these services tally up to $839.28 per year—a difference of nearly $384. For households keen on Apple’s expanding media library, fitness programs, and ample cloud storage needs, the Premier bundle offers premium access at a lower price point than acquiring each service individually.

The move to boost pricing only for select standalone services makes sense: Apple wants to incentivize users to choose its bundled plans, as that not only drives revenue but also helps lock customers into its vast ecosystem. So if you value all four core Apple services, Apple One isn’t just more convenient; it’s easily the most cost-effective option.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

Introducing the 2025 Fortune Global 500

, the definitive ranking of the biggest companies in the world.

Explore this year's list.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

Apple TV+ Apple One 订阅服务 价格调整 苹果生态
相关文章