Mashable 08月17日
TikTok rule changes are coming for creators and commenters
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

TikTok近期宣布对其社区指南进行一系列更新,旨在使规则更加清晰易懂。此次更新将于9月13日生效,新增了关于错误信息、赌博、酒精、烟草、毒品、枪支及其他武器的细化规则,并优化了欺凌政策。新指南将为每项政策提供顶部摘要,方便用户快速了解。此外,TikTok还扩展了关于直播、评论等功能的规定,明确了创作者的责任,例如直播中第三方工具(如语音转文本)产生的违规内容,创作者也需承担责任。这些改动基于与创作者、专家及组织的广泛沟通,并通过人工和AI相结合的方式进行执行,以期为用户打造一个更安全、有趣和富有创造力的平台。

✅ 社区指南更新与优化:TikTok宣布更新其社区指南,使其更清晰易懂,并于9月13日生效。更新内容包括新增错误信息规则、整合赌博、酒精、烟草、毒品、枪支等物品的规定,以及细化欺凌政策,旨在提升平台内容安全和用户体验。

📝 格式与内容双重改进:新指南将为每项政策提供顶部摘要,便于用户快速掌握核心内容。同时,对“内容审核”部分进行了措辞调整,从强调“平衡创意表达和防止伤害”转变为“希望TikTok成为每个人安全、有趣和富有创造力的地方”,更侧重于积极的平台氛围塑造。

📱 直播与评论功能细则明确:TikTok扩展了关于直播和评论的规定。直播创作者需对直播过程中发生的任何情况负责,即使是第三方工具(如语音转文本)引发的违规行为。评论若“不为对话添彩”,如包含脏话或冒犯性言论,可能会被降低排序,以鼓励积极的社区互动。

🤖 技术与人工协同执法:TikTok表示将继续投资“现代技术”,包括人工智能,以执行其政策。通过训练人工和AI审核员来应用新规则,确保政策的有效实施,并结合社区笔记和家长锁定等功能,共同维护平台的健康生态。

On Thursday, TikTok announced updates to its Community Guidelines in an effort to make its rules clearer and easier to follow, TikTok's global head of trust and safety, Sandeep Grover, wrote in a blog post. The changes will go into effect on Sept. 13.

The Community Guidelines will now have a top-line summary for each policy. But it's not just the format that will change. According to the blog post, TikTok will introduce new rules for misinformation, consolidate rules for gambling, alcohol, tobacco, drugs, firearms, and other weapons into one policy, refine its bullying policy, and more.

You can compare the current Community Guidelines with the new ones going into effect next month. The general rules for Safety and Civility, Mental and Behavioral Health, Sensitive and Mature Themes, Integrity and Authenticity, Regulated Goods, Services, and Commercial Activities, and Privacy and Security are now plainly on the page.

Previously, the main page only contained a section on Content Moderation, which remains largely the same but with some copy changes. As TechCrunch noted, the soon-to-be-former Content Moderation section said that, "Keeping our platform safe, trustworthy, and vibrant requires balancing creative expression and preventing harm." It will now say, "We want TikTok to be a safe, fun, and creative place for everyone" — removing "trustworthy" from these guidelines.

The section on Misinformation, nestled in Integrity and Authenticity, is mostly the same but with some language edits. For example, the previous guidelines state that unverified information about emergencies is ineligible for the For You Feed; the new ones say the same about "crises and major civic events."

TikTok also changed the Accounts and Features section, which includes rules about features like TikTok LIVE, search, external links, comments, direct messages, and monetization. (You can also compare the current Accounts and Features page with the upcoming one.) TikTok expanded this section, such as explicitly stating what constitutes a violation of its rules.

For example, on the TikTok LIVE section, the guidelines now state that LIVE creators are responsible for anything that happens during sessions, even if it includes third-party tools like voice-to-text. If voice-to-text reads out a harmful comment, the creator is responsible for enabling the tool.

The expansions on what LIVES aren't eligible for the For You Feed include if a session shows "low quality content" like a blank screen, or if there's "potentially distressing material that may cause anxiety or fear, such as scary make-up."

The section on comments was also expanded. TikTok states that comments may be sorted lower if they "don't add to the conversation," like if they include profanity or offensive statements.

Grover said these changes are informed by conversations with creators, experts, and organizations, including the app's regional Advisory Councils. The app has trained human and AI moderators to apply these new rules. Grover specifically states that the app will continue to invest in "modern technologies," including AI, to enforce its policies.

These Community Guidelines edits come shortly after TikTok introduced fact-checking Community Notes and parental blocking features last month.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

TikTok 社区指南 内容审核 平台规则 AI执法
相关文章