Fortune | FORTUNE 08月12日
Elon Musk’s Tesla diner has already slashed its menu and restricted hours less than three weeks after its grand opening
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特斯拉近期开设的餐厅在开业不到三周内大幅缩减了菜单,仅剩五款三明治和两款配菜,以及两种口味的派。部分此前受欢迎的菜品如市场沙拉、俱乐部三明治、饼干配肉汁以及早餐类菜品已下架或调整了供应时间。餐厅主厨表示菜单缩减是由于“前所未有的需求”,并将持续调整。此外,原本宣传的24/7全天候营业模式也调整为早6点至午夜,并且有报道称非特斯拉车主可能无法在此充电。埃隆·马斯克曾设想特斯拉餐厅能遍布全球主要城市和长途超级充电站。

⚡️ 菜单大幅缩减:特斯拉餐厅在开业初期便迅速缩减了菜单,从最初的多样化选择减少到仅剩五款三明治、两款配菜和两种口味的派,这与特斯拉汽车的车型数量保持一致,反映出一种精简策略。

📉 热门菜品下架与供应调整:市场沙拉、俱乐部三明治、饼干配肉汁、薯饼以及素食汉堡等菜品已被移除,而原本的“全天候早餐”选项现仅在早间供应,部分饮品选项也已取消,显示出餐厅在产品供应上的快速迭代和调整。

🔄 运营模式调整与限制:特斯拉餐厅的营业时间已从最初宣传的24/7调整为早6点至午夜,并且有非官方消息指出,非特斯拉车主可能无法在该用餐地点进行充电,这可能暗示了对用户群体的某种优先或限制。

📈 需求驱动的调整策略:餐厅主厨Eric Greenspan解释菜单缩减的原因是“前所未有的需求”,并表示菜单将“永远演变”,这表明餐厅正试图通过快速响应市场需求和持续优化产品来应对开业初期的火爆场面和潜在挑战。

🌍 未来扩张的愿景:埃隆·马斯克曾公开表示,如果特斯拉餐厅的模式成功,计划将其推广到全球主要城市和长途超级充电站,展现了其将餐饮服务与充电基础设施相结合的宏大愿景。

Tesla’s foray into the restaurant business is starting to mirror its vehicle selection. 

Less than three weeks after opening, the charging station/restaurant has drastically scaled back its menu, removing several offerings. As of Aug. 5, reports Eater, there were just five sandwiches left on the menu, the same number of vehicles the company sells.

The number of sides has been similarly reduced to two, along with two flavors of pie, all of which are available to order from Tesla’s in-car infotainment system.

Gone are the market salad, the club sandwich, biscuits and red gravy, and hash-brown bites. Want a veggie burger? Nope. That’s history, too. And items that were formerly listed as “all-day breakfast” are now only served in the morning.

Epic Bacon, a bag of maple-glazed breakfast meat dusted with black pepper, is off the menu. So, too, are some fountain-drink options, like the Shirley Temple and Creamsicle.

What you can get now is a Tesla burger, hot dog, grilled cheese, tuna melt or a fried chicken sandwich. Also fries.

Tesla Diner chef Eric Greenspan told Eater the menu was scaled down because of “unprecedented demand” and it would be “forever evolving.”

Also evolving? The hours. Initially promoted as a 24/7 establishment, the Tesla Diner now operates from 6:00 a.m. until midnight, unless you’re charging or ordering from you Tesla. And there have been reports that non-Tesla owners were not allowed to charge their vehicles at the diner site.

Elon Musk has envisioned the Tesla Diner as something that could expand nationwide.

“If our retro-futuristic diner turns out well, which I think it will, @Tesla will establish these in major cities around the world, as well as at Supercharger sites on long distance routes,” Musk wrote on social media.

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特斯拉餐厅 菜单调整 运营模式 埃隆·马斯克
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