Fortune | FORTUNE 08月08日
A third of CEOs plan to axe jobs over the next year—and most now say they’ll pass on new tariff costs to their customers
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2025年第三季度,美国CEO信心有所回升,对经济衰退的担忧有所缓解。然而,这种信心的提升并未转化为扩大招聘的意愿。相反,计划裁员的CEO比例上升,而计划扩大或维持员工数量的比例均有所下降。高昂的成本压力,特别是受特朗普政府关税政策的影响,促使企业将重心放在成本效率上,并计划通过部署AI和自动化来降低开支。许多公司也打算将增加的成本转嫁给消费者。尽管经济学家对经济前景持谨慎态度,但CEO们对当前经济状况和未来六个月的经济预期均有所改善,对未来12-18个月内发生衰退的担忧大幅下降。

📈 CEO信心指数回暖,对经济衰退的担忧显著降低:第三季度CEO对经济衰退的预期比例从71%下降至33%,对全球经济影响的担忧也从12%降至3%。这表明CEO们对经济前景的看法有所改善,但仍有部分经济学家对经济形势持谨慎态度,认为美国可能正处于衰退边缘。

📉 裁员意愿上升,招聘计划缩减:计划在未来12个月内缩减员工队伍的CEO比例从第二季度的28%升至34%,为2020年以来首次超过计划扩大员工队伍的比例(27%)。这反映出CEO们在不确定的经济环境中更倾向于控制人力成本,而非扩张。

⚙️ 成本效率成为焦点,AI与自动化应用受青睐:面对全球供应链和关税政策带来的成本压力,93%的CEO表示将寻求成本效率,其中部署AI和自动化以降低运营成本是主要手段。这预示着企业将加速技术应用以应对经济挑战。

💰 成本转嫁消费者,通胀压力或将显现:64%的CEO计划将增加的成本转嫁给消费者,另有16%的CEO正在考虑。这一比例高于以往的调查数据,表明企业可能通过提高产品和服务价格来应对成本上升,这可能对消费者购买力带来一定影响。

📊 劳动力市场结构性变化,再就业难度增加:尽管裁员数据尚未大幅飙升,但持续申领失业救济的人数有所增加,这表明被裁员工或离职人员重返就业市场的难度正在加大。特别是劳动力市场新进入者和重新进入者面临的挑战更为严峻。

American CEOs are feeling slightly more confident as they enter the second half of 2025—but not optimistic enough to grow their headcount as they worry about headwinds from President Trump’s tariff plans.

The Conference Board released their U.S. CEO Confidence report for the third quarter Thursday, finding that CEOs have stepped back from the peak level of uncertainty they experienced in Q2.

For example, last quarter 71% of CEOs were preparing for a recession with a further 12% expecting a deep economic shift with spillover to the rest of the planet. Q3, by comparison, is positively rosy in its outlook: Just 33% now believe there will be a recession and only 3% believe there will be global impact on the rest of the planet.

This geniality isn’t necessarily echoed by economists. This week Moody’s chief economies, Mark Zandi, said a bombshell labor report from the Bureau of Labor Statistics—among other data—had led him to realize America is “at the precipice of recession.”

While leaders on the ground may not agree, they are demonstrating why 2025 is likely to be the year of cost efficiency as bosses increasingly tighten their belts when it comes to payroll.

The Conference Board found 34% of CEOs expected a net reduction in their workforce over the next 12 months, up from 28% in Q2—either by cutting jobs or not replacing the roles of leavers.

Indeed, the share of CEOs planning to expand their workforce also ticked down to 27% from 28%, and 39% of CEOs said they planned to maintain the size of their workforce, down from 44% in Q2.

“The share of CEOs expecting some reduction in the size of their workforce over the next 12 months rose for the fifth consecutive quarter,” said Roger W. Ferguson Jr., vice chairman of The Business Council and chair emeritus of The Conference Board. “For the first time since 2020, CEOs planning to shrink their workforce exceeded the share looking to expand, though a plurality continued to anticipate little change (39%, down from 44%).”

Workers who leave, or are laid off, may face a tougher time returning to the job market. Some of the softness in the BLS’s recent report, wrote Macquarie’s North America economists in a note to clients this week, doesn’t come from layoffs but from people unable to reenter the market.

David Doyle and Chinara Azizova noted initial claims for joblessness remained low, suggesting layoffs are not spiking, but continuing claims edged higher indicating those who had been laid off are finding it more difficult to land roles.

Indeed the duo added Job Openings and Labor Turnover Survey (JOLTS) data revealed the number of unemployed appears to be rising most steeply among labor force entrants and re-entrants, indicating those with a less concrete career history will find it difficult to get a foot on the ladder.

“Importantly, the economic consequences that flow from a job loss (and loss of income) are far more substantial than the untapped growth that comes from a new labor force entrant failing to find work,” they noted.

Managing costs

Companies are facing increased cost headwinds because of the White House’s tariff regime as global supply chains have become increasingly interwoven.

The vast majority of business leaders—93%—said they’d be searching for cost efficiencies by deploying AI or automation to bring down overheads. And 64% said they’d be passing that price hike onto consumers, and a further 16% said they’re still considering.

This is a higher portion of passthrough than indicated by previous surveys. For example, the New York Fed reported in June that 45% of services firms were intending to pass on the full extend of their tariff-related increases.

“CEO confidence recovered in the third quarter after collapsing in Q2, but fell short of signaling a return to optimism,” said Stephanie Guichard, senior economist for global indicators at The Conference Board. “The improvement is a continuation of the trend seen after tariff disputes between the U.S. and China became less intense and potentially reflects ongoing progress on trade negotiations.

“CEOs’ views on current economic conditions made the sharpest recovery. Their six-month expectations for the economy as a whole and in their own industries also improved. CEOs’ assessments of current conditions in their own industries—a measure not included in calculating the topline confidence measure—also recovered but remained in pessimistic territory. Fear of recession within the next 12-18 months eased dramatically, to 36% in Q3 from 83% in Q2.”

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CEO信心 经济前景 裁员 AI应用 成本效率
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