Fortune | FORTUNE 08月08日
26-year-old New Yorker gathers 40,000 TikTok followers in her quest to visit all the city’s museums
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一位26岁的纽约市民August,自2021年以来,致力于探访纽约市的每一间博物馆。她最初是为了走出家门、重新体验城市文化,并将过程记录在TikTok上。如今,她已探访136家博物馆,并计划在30岁前完成目标。August尤其推荐Poster House、Tenement Museum、Museum of the Moving Image以及布鲁克林的Brooklyn Seltzer Museum、New York Sign Museum和Red Hook Pinball Museum等。她还强调了史泰登岛的博物馆价值,如Newhouse Center of Contemporary Art和Alice Austen House。August分享了利用图书馆博物馆通行证、选择免费时段以及避开高峰期参观的省钱技巧,并指出纽约博物馆的拥挤程度远低于巴黎。她认为,她的项目不仅帮助了鲜为人知的博物馆提升关注度,也让她与博物馆工作者和爱好者建立了联系,从中获得了对城市和社区的深刻见解。

✨ **博物馆探索的初心与发展**:August最初以个人名义开启了探访纽约博物馆的旅程,旨在走出家门、体验文化,并将过程发布在TikTok上,以便朋友们了解她的动态。该项目迅速吸引了大量关注,她在社交平台上的粉丝已达4万人,这促使她将项目从个人爱好转变为一种分享文化、连接社区的平台。

🗽 **发掘纽约多元博物馆的魅力**:August的足迹遍布纽约的大小博物馆,尤其推崇那些位于曼哈顿以外的区域和鲜为人知的场馆。她特别推荐了Poster House(免费周五)、Tenement Museum、Museum of the Moving Image,以及布鲁克林区的Brooklyn Seltzer Museum、New York Sign Museum和Red Hook Pinball Museum。她认为,这些博物馆提供了丰富多样的文化体验,是深入了解纽约的绝佳途径。

🚢 **史泰登岛的独特文化宝藏**:August特别强调了乘坐免费渡轮前往史泰登岛的价值,并推荐了该岛的Newhouse Center of Contemporary Art和Alice Austen House。后者作为LGBTQ+历史的重要场所,是美国最早且最多产的女摄影师之一的故居,其作品记录了纽约的移民社区。此外,史泰登岛还有宁静祥和的Jacques Marchais Museum of Tibetan Art和中国古典园林Chinese Scholar’s Garden,为游客带来独特的文化体验。

💡 **精明参观博物馆的实用策略**:August分享了多种经济实惠的参观策略,包括利用图书馆的博物馆通行证,以及充分利用博物馆提供的免费开放日或时段。由于她的“日间工作”通常安排在夜间,她得以在工作日白天参观博物馆,避开人潮,享受更佳的参观体验。她还提到,纽约博物馆的拥挤程度相较于巴黎等欧洲城市而言更为缓和。

🤝 **连接人与文化的桥梁**:August认为,她项目的核心价值在于与那些充满热情、致力于打造博物馆的人们以及渴望周末寻找有趣活动的热情观众建立联系。她的视频分享不仅为鲜为人知的博物馆带来了可观的客流和媒体关注,也让她在推广城市文化的同时,获得了对博物馆及其服务社区的深刻洞察,体现了她作为一名新晋纽约市导游的专业价值。

But with 136 museums documented since 2021, she still has about 64 to go by her estimation. And with new museums opening and some old ones changing so dramatically that they deserve a revisit, the 26-year-old now says she’s realistically aiming to complete the project before she’s 30.

“At first, I started the project for myself to safely get out of my house and experience culture in the city again,” said August, who grew up in Arizona and has lived in New York for nine years. She said she wasn’t a big museum person before starting the project, and had only been to around seven at the time.

But as she began, the plan quickly evolved.

“I decided TikTok would be a cool way to document this so my friends could keep up with my journey and maybe discover something new,” August said. Her audience has since far expanded with about 40,000 followers across social platforms.

Museums big and small, Manhattan and beyond

Visiting its museums has sparked a new appreciation for New York City, she said, as well as for the sheer breadth of what’s on offer, particularly for those willing to explore smaller museums and those in the boroughs beyond Manhattan.

And yes, she has favorites.

“I love Poster House. It’s the first poster museum in the country, has great programming and is free on Fridays,” she says of the largely unsung museum at 23rd Street and Sixth Avenue, which features graphic design and advertising posters ranging from Art Nouveau to political propaganda.

Others on her list of favorites include the Tenement Museum in lower Manhattan and the Museum of the Moving Image in Queens, as well as three Brooklyn museums: the Brooklyn Seltzer Museum, the New York Sign Museum and the Red Hook Pinball Museum. She also has a soft spot for The Paley Center for Media NYC in midtown Manhattan.

“They have archives with every TV show you could possibly think of. It’s amazing,” she said of The Paley Center.

Staten Island offerings are worth the ferry ride

As for the city’s smallest borough, the ferry ride to Staten Island (free, with views of the Statue of Liberty along the way) is well worth the trip for museum-goers, she said.

The borough features the Newhouse Center of Contemporary Art, as well as the Alice Austen House, a Victorian Gothic house important to LGBTQ+ history. It was the home of one of the country’s earliest and most prolific female photographers, famous for documenting the city’s immigrant communities.

“You wouldn’t imagine that Staten Island had one of the gayest museums in New York, dedicated to a queer photographer, but it does,” August said.

Staten Island is also home to the Jacques Marchais Museum of Tibetan Art and the Chinese Scholar’s Garden, which claims to be one of only two authentic classical outdoor Chinese gardens in the United States.

“It’s so peaceful and quiet, and I love riding the ferry,” August said.

Taking advantage of free days and slow hours

While museums can be expensive, she said she makes good use of museum passes at her local library, and that many museums have days or times when they are free.

And because her “day jobs” tend to be at night — she works at different venues in ticketing and production, and also bartends — she’s able to visit museums in the middle of weekdays, when they tend to be less crowded.

August recently became a licensed New York City tour guide, and she says it’s given her a renewed appreciation both of the city and its visitors.

She’s also seen a few trends take hold, like the rise in museum programming aimed at younger audiences and the trend away from chronological exhibits, which she says make return visits less enticing.

“So many of us are desperate for third spaces,” she said, referring to a place distinct from both home and work where people can relax or socialize. “For a lot of us, we have a hunger to come back and visit again, especially when it’s free.”

Although big museums like the Metropolitan Museum of Art and the Museum of Modern Art can certainly be crowded, August says New York isn’t facing nearly the level of overcrowding as in European cities like Paris.

And at peak times and seasons, like summer, it’s nice to know there are plenty of smaller museums to visit.

Seeing the whole city

“I think this is especially important for the lesser-known museums that don’t often get press or social media features,” she said. “There are some small museums that get a huge bump in attendance and press after I have posted my videos so it’s exciting to be able to play a small role in that success.”

As for her motivation to continue the project, she said “it boils down to the people. I get to connect with fascinating and passionate people who are making these museums what they are and I get to connect with enthusiasts who want to find something fun to do with their weekend.”

For anyone interested in giving something like this a go for themselves, she says it takes a lot of endurance.

“Be prepared to go to corners of the city you never considered — I’m talking edges of the Bronx and middle of Staten Island,” she said. “But if you’re up for the challenge, you’ll probably gain a lot of insight on not just the museums and their content, but also the communities they serve.”

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纽约博物馆 文化探索 TikTok 城市导览 小众博物馆
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