2025年，人们更倾向于线下约会，这可能导致部分约会软件用户流失，例如Bumble近期进行了大规模裁员。Tinder新任CEO希望改变其“约炮”形象，吸引更多Z世代用户。尽管Tinder付费用户和营收有所下降，但CEO对产品更新和用户增长表示乐观，并计划推出多项新功能。与此同时，同属Match Group旗下的Hinge表现强劲，用户和营收均实现显著增长。在约会软件功能日益同质化的当下，用户似乎能感知到不同平台间的差异。

约会软件市场趋势变化：文章指出，2025年用户更倾向于线下约会，这可能是导致Bumble等约会软件近期面临用户流失和裁员的原因之一。

Tinder的转型与挑战：Tinder新任CEO正致力于改变其“约炮”的品牌形象，以吸引Z世代用户。尽管面临付费用户和营收下滑的挑战，公司正通过推出新功能和加速产品开发来寻求增长。

Hinge的增长势头：与Tinder形成对比的是，Hinge用户数量和营收均实现了显著增长，显示出在同质化市场中，用户对特定平台仍有偏好。

产品创新是关键：文章强调了约会软件推出新功能（如Tinder的双约会功能吸引了大量Z世代用户）以及投资产品测试的重要性，以应对市场变化和用户需求。

In 2025, a lot of daters want to meet in person instead of on apps (even if they don't know how). This could account for the decline of some dating apps recently, including Bumble, which laid off 30 percent of its employees earlier this year.

Meanwhile, Tinder wants to shed its hookup reputation to appeal more to Gen Z, according to new CEO Spencer Rascoff. Rascoff is also the CEO of Tinder's parent company, Match Group, and took over at the helm of Tinder last month. Match Group also owns other popular dating and hookup apps, including Hinge, Match, OkCupid, Plenty of Fish, and OurTime.

At a Tuesday earnings call, Rascoff painted an optimistic picture for Tinder, despite declining revenue.

While Tinder's paying users fell seven percent in the last quarter, Rascoff told the Wall Street Journal that, "Things are moving in the right direction."

Tinder's direct revenue also declined four percent in the second quarter, dropping to $461.2 million. However, revenue per user grew by three percent. Despite the dips, Rascoff told the Journal he's optimistic about the app's momentum because Tinder's team is acting urgently and "shipping more product than ever before." When Rascoff's takeover as CEO was announced, he posted Tinder's new product principles on LinkedIn, one of them being speed and urgency.

About 90 percent of the people who used Tinder's new double date feature are apparently Gen Z, a demographic that Tinder needs to attract. The Journal reported that Tinder plans to launch six new features in the next few weeks, including a new recommendations algorithm and a college mode for students looking to match with each other. Match also plans to pour in $50 million to invest in product testing at Tinder and other apps.

One Match Group property is soaring: Hinge. Paid users grew 18 percent in the second quarter, and revenue per user was up six percent. Hinge's revenue also grew 25 percent to $167.5 million. While dating apps are becoming more and more alike with similar features, daters apparently see a difference.