a16z 08月05日
When to Flip the Fee Switch [Newsletter]New
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

本文探讨了在加密货币领域,代币经济模型中何时以及如何开启收费开关的重要性。许多项目初期会通过免费或低价策略吸引用户,但长期来看,收取费用是实现可持续商业模式和获得真实价值的关键。文章建议,不应过度推迟或低估收费策略,并提供了关于如何合理制定收费机制的思考框架。同时,文章也提及了在动荡的市场环境中,创业者需要制定稳健的运营计划,专注于可控因素,并关注美国在数字资产领域的最新政策动态,包括白宫的报告和关于稳定币及市场结构的立法进展。

💡 **代币经济模型需考虑收费策略**:文章强调,代币经济体的可持续性在于其商业模式,而开启收费开关是获得真实价值的关键一步。初期通过免费或低价吸引用户增长是常见策略,但企业最终需要通过收费来证明其价值,而不是仅仅依赖用户增长。过晚或过低的收费策略都会影响项目的长期发展。

📈 **运营计划在动荡环境中至关重要**:在加密货币领域,市场波动、监管变化等外部因素难以控制。因此,创业者应聚焦于可控的运营计划,将其转化为实际的业务速度,同时避免耗尽团队精力和资金。这包括对人员、成本和时间表的管理,并遵循既定的预算和避免常见错误。

🏛️ **美国数字资产政策动态**:白宫发布了首份关于数字资产的综合报告,涵盖了DeFi、稳定币、反洗钱等多个方面。国会通过了《数字资产市场清晰法案》(CLARITY Act)的部分内容,并正在推进相关立法,旨在为美国加密货币市场建立清晰的规则。此外,《稳定币指导和建立国家创新法案》(GENIUS Act)的通过,为美国稳定币奠定了明确的法律基础,标志着行业监管向前迈进了一大步。

Editor’s note: This post originally appeared in our newsletter — a guide to trending topics in crypto with insights and resources from engineers, researchers, and others on the a16z crypto team. Subscribe to see it in your inbox every other week.

Tokens need business models: When to flip the fee switch

The question isn’t to fee or not to (take) fees, but when.

Many marketplaces heavily subsidize user activity to bootstrap initial growth and liquidity by giving their product or service away for free (or at a steep discount). But that’s not sustainable: At some point, a business has to start taking fees so that it’s valued for its business.

Flipping the “fee switch” can seem scary because when you start charging for something that was previously free, surely usage will go down? And yet it’s important to remember that while raising prices can divert some customers away in the short run, it also means making more money from those who stay — and creating a more sustainable business model for tokens.

Too many businesses wait too long to flip the fee switch, or set prices too low. So here’s how to reason about the what, why, how, and when to turn on fees in a network.

read more


Planning for chaos: You need an operating plan

There are many, many things that founders — especially those in the crypto industry — can’t control: Markets are volatile, regulations are evolving, expectations are high.

That’s why it’s so important for founders to focus on what they can control, which is where operating plans come in. In concept, an operating plan is simple — it’s keeping track of everything your business is doing. But keeping track of everything can get complicated, which is why having a plan to organize it all helps.

An operating plan isn’t a strategic plan, though. It translates vision into velocity, without burning your runway or your team, because it focuses on people, cost, and timelines. We cover where founders can start, how budgeting works, and some common mistakes to avoid.

read more


The latest news and policy updates: White House report on digital assets

The White House recently released its first comprehensive report on digital assets. The report covers the nuances of the DeFi tech stack; stablecoins as a means to protect the primacy of the dollar-based international monetary system; approaches to countering illicit finance; and many other top-of-mind topics.

We’ve come a long way in a short time — so what’s next? Most importantly, the Senate building on the CLARITY market structure legislation, which recently passed the House with broad bipartisan support…

The Digital Asset Market Clarity Act or “CLARITY Act” recently passed the House with broad bipartisan support. The bill is now with the Senate, which has proposed its own market structure legislation preserving the core tenets of CLARITY.

So what do we think of the Senate’s draft? It’s a meaningful step forward — it asks the right questions and reflects broad consensus that the industry didn’t have a year ago. We’ve proposed meaningful improvements and clarification on key issues here and here.

By leveraging and integrating the broad industry effort and support that went into CLARITY, this legislation can create clear, lasting rules — and help make the U.S. a leader in crypto.

Congress passed the Guiding and Establishing National Innovation for U.S. Stablecoins Act (GENIUS) Act on July 18 — the first clear rules of the road for stablecoins in the U.S., and the culmination of years of bipartisan efforts. Why does this matter? And what did it take to pass it, including the recent high-stakes vote in the House of Representatives?

Our Head of Policy Miles Jennings, and Government Affairs partners Ben Napier and Michael Reed share what went into the bipartisan efforts that passed this groundbreaking bill, in conversation with web3 with a16z show host Robert Hackett.


… USDCeased 💀

— a16z crypto editorial team

The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the current or enduring accuracy of the information or its appropriateness for a given situation. In addition, this content may include third-party advertisements; a16z has not reviewed such advertisements and does not endorse any advertising content contained therein.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments for which the issuer has not provided permission for a16z to disclose publicly as well as unannounced investments in publicly traded digital assets) is available at https://a16z.com/investments/.

The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

代币经济 加密货币 商业模式 运营计划 数字资产政策
相关文章