Mashable 07月22日
Bumble launches in-app advice hub for daters
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Bumble,这款以“女性先出击”为特色的约会应用,近期推出了一项名为“约会建议中心”的创新功能。该中心汇集了多位约会与关系专家的独家内容,包括文章和视频,旨在解决用户普遍存在的约会疲劳问题。此举标志着Bumble在融合技术与人文洞察方面迈出了新的一步,通过引入真人专家的智慧,力图在同质化严重的约会App市场中脱颖而出,重新点燃用户对于约会的兴趣和信心。

✨ Bumble新推出的约会建议中心,旨在通过专家内容缓解用户的约会疲劳。该中心提供由Jillian Turecki、Shan Boodram和Kier Gaines等知名约会与关系专家创作的20篇独家内容,形式涵盖文章和视频。

🌟 该中心的内容主题广泛,包括如何在App上展现真实的自我、如何将线上互动转化为线下见面、自我关爱、初次约会技巧以及建立人际连接等,全方位指导用户提升约会体验。

💡 Bumble此举体现了其“技术与人文洞察相结合”的策略演变。在约会App普遍趋于AI化的当下,Bumble选择回归“人性化”层面,通过真人专家的指导,满足用户渴望真实人际连接的需求,从而在激烈的市场竞争中形成差异化优势。

💖 专家Jillian Turecki对此次合作表示兴奋,她强调约会本应是令人兴奋而非耗竭的体验,并相信通过适当的支持,约会可以变得更加美好,这与Bumble希望为用户带来的积极体验不谋而合。

Today, Bumble launches an in-app dating advice hub with content from dating and relationship experts.

The dating app where "women make the first move" has had a tumultuous time lately. Last year, Bumble revamped the "first move" with Opening Moves, a way for men to message women first on the app. Then-CEO Lidiane Jones said this was brought about by user feedback about dating app exhaustion — something that daters have been complaining about for years.

At the start of 2025, Bumble founder and original CEO Whitney Wolfe Herd announced she was coming back to lead the app. Last month, Bumble announced a layoff of 30 percent of its staff, signalling consequences for ongoing dating app fatigue.

Now, Bumble will launch 20 pieces of exclusive advice content from experts Jillian Turecki, Shan Boodram, and Kier Gaines, including both articles and videos. From a screenshot shared with Mashable, it looks like the hub will also have content displayed in a format similar to Instagram stories. Themes include being yourself on the app, moving from the app to IRL, self-love, first dates, and connecting with others. Bumble's press release states that this "marks a broader evolution in Bumble's approach — blending technology with human insight."

Seeing as daters want to meet each other in-person but don't know how (from 10 daters Mashable spoke to earlier this year), it makes sense that Bumble wants to lean into the "human" aspect of dating. It also makes Bumble stand out as, in recent years, dating apps have blended together as they copy distinct features from each other. At a time when dating apps are adding more and more AI, human experts may be what draws users back in.

In the press release, Jillian Turecki said she's excited to partner with Bumble on the Dating Advice Hub. "Dating should be exciting, not exhausting and with the right support, it really can be."

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Bumble 约会App 约会建议 专家指导 人际关系
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