Fortune | FORTUNE 07月03日
This founder has spent a decade building a multi-million-dollar spice company that is almost profitable. She still doesn’t want your venture capital dollars—at least not for now
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本文讲述了Diaspora Co.创始人Sana Javeri Kadri如何通过与南亚农民合作,将高品质香料带到消费者餐桌的故事。文章探讨了香料种植的地域差异对风味的影响,以及Kadri如何建立一个成功的商业模式,确保农民获得公平的收入,从而生产出更优质的香料。文章还提到了创业融资的多样性,以及投资者如何支持这种模式。

🌶️ 香料的风味受产地影响巨大:文章指出,香料的独特风味很大程度上取决于其生长地。例如,印度产的姜黄味道温暖、略带苦味,而印度尼西亚产的肉豆蔻则更浓郁,甚至带有烟草的味道。

💰 商业模式的核心:Diaspora Co.的成功在于关注农民的需求。Kadri致力于确保农民获得足够的收入,以采用最佳的种植方式,并通过接受投资来维持这一模式。

🌱 创业融资的多样性:文章强调了创业和融资可以采取多种形式,而不仅仅是传统的巨额融资。Diaspora Co.的例子表明,关注产品质量和公平的供应链也能带来商业成功。

I reached out to founder Sana Javeri Kadri earlier this week, because I needed some answers. 

It’s summertime here in Arkansas, I just bought a new grill, and I have been putting Diaspora Co. spices on every piece of meat and vegetable that I can get my hands on. Diaspora’s Byadgi chilli, Jodhana cumin, and peni miris cinnamon have quickly become staples in my spice drawer. My boyfriend has requested I bring my black pepper (yes, black pepper!) to his house when we cook together, because nothing you can buy at the grocery store tastes anything like it. 

How is it that these spices are so much more vibrant than anything I’ve tasted before—and how did Kadri build a multi-million business getting them from farmers in South Asia into the hands of people like me? This is what I had to know, and yesterday, Kadri thankfully gave me some answers.

The majority of spices grown around the world are indigenous to South Asia. Seeds can be extracted and transported elsewhere—and have been since Europeans took over the spice trade—but the different soil, temperatures, and weather dramatically change the flavor. If you want the warm, earthy, slightly bitter taste of turmeric in its original form, you need to get it from India. Nutmeg grown in India is fruity, floral, and almost light. In Indonesia, it is more intense, and has almost a tobacco flavor, Kadri tells me.

Where you grow spices—and the way you grow them—are critical to the flavors that end up in your spice drawer. It all starts with the farms and, of course, the farmers. Kadri has built her business around that—how much money farmers need to grow things the absolute best way, and how much money she will accept from investors to make sure it stays that way.

We read so much about $300 million compensation packages these days that I hope this serves as a good reminder that entrepreneurialism and startup funding can come in all shapes and forms, and, you might say, flavors. Read more about the Kadri, Diaspora Company, and turmeric and garlic farms in my full piece here.

The next Term Sheet will be in your inbox on Monday, July 7. Happy Fourth of July!

Jessica Mathews
X: @jessicakmathews
Email: jessica.mathews@fortune.com
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VENTURE DEALS

- Savvy Wealth, a New York City-based financial advisory platform, raised $72 million in Series B funding. Industry Ventures led the round and was joined by Vestigo Ventures, Euclidean Capital, existing investors Canvas Ventures, Thrive Capital, The House Fund, Brewer Lane Ventures, and others.

- HIVED, a London-based AI-powered parcel delivery solution, raised $42 million in Series B funding. NordicNinja led the round and was joined by Wex Venture Capital, Marunouchi Innovation Partners, Elemental Impact, existing investor Planet A, and others.

- Wonderful, a Tel Aviv-based agentic AI enterprise platform, raised $34 million in seed funding. Index Ventures led the round and was joined by Bessemer Venture Partners and Vine Ventures

 - AssetCool, a Leeds, England-based power lines robotics and coatings developer, raised £10 million ($13.6 million) in Series A funding. Energy Impact Partners led the round and was joined by Extantia Capital, Taronga Group, and existing investor Northern Powerhouse Investment Fund.

- Yaspa, a London-based payment and identity services provider, raised $12 million in Series A funding. Discerning Capital led the round and was joined by existing investor TechStar Ventures.

- AI Hay, a Ho Chi Minh City, Vietnam-based AI-powered knowledge discovery platform, raised $10 million in Series A funding. Argor Capital led the round and was joined by existing investors Square Peg, Northstar Ventures, AppWorks, and Phoenix Holding.

- MediShout, a London-based hospitals and medical suppliers connection solution, raised $9 million in Series A funding. Heal Capital led the round and was joined by existing investors Nickleby Capital and Meridian Health Ventures.

- Argon AI, a New York City-based AI-native workspace for life sciences, raised $5.5 million in seed funding. Crosslink Capital and Wireframe Ventures led the round and were joined by Y Combinator and Pioneer Fund.

PRIVATE EQUITY

- Oakley Capital acquired a majority stake in Smythson, a London-based leather goods company; a majority stake in Fornasetti, a Milan-based home design company; and a minority stake in Fabbrica Pelletterie Milano, a Milan-based luggage maker. Financial terms were not disclosed. 

- PrimeSource Brands, backed by Clearlake Capital Group, acquired Fortress Railing Products, a Garland, Texas-based railing system designer and distributor. Financial terms were not disclosed. 

- symplr, backed by Clearlake Capital Group and Charlesbank Capital Partners, acquired the Smart Square scheduling software of AMN Healthcare, a Dallas-based healthcare talent solutions provider. Financial terms were not disclosed.

EXITS

- SGS agreed to acquire Applied Technical Services, a Marietta, Ga.-based testing, inspection, calibration, and forensic consulting solutions provider, from Odyssey Investment Partners for $1.3 billion

- LumApps, backed by Bridgepoint, agreed to acquire Beekeeper, a Zurich-based communications platform for frontline employees, to create a combined company valued at $1 billion. Beekeeper previously raised approximately $170.7 million in venture funding from investors including Energize, Thayer, SwissCanto, and others.

- Bain Capital agreed to acquire Sizzling Platter, a Salt Lake City-based restaurant franchise growth platform, from CapitalSpring. Financial terms were not disclosed. 

OTHER

- Xerox acquired Lexmark, a Lextington, Ky.-based printer company, from Ninestar Corporation, PAG Asia Capital and Shanghai Shouda Investment Centre, for $1.5 billion.

FUNDS + FUNDS OF FUNDS

- AN Venture Partners, a Tokyo and San Francisco-based venture capital firm, raised $200 million for its first fund focused on Japanese biotech. 

PEOPLE

- AIX Ventures, a San Francisco-based venture capital firm, added Christopher Manning as a general partner. Previously, he was at the Stanford Artificial Intelligence Laboratory.  

- Group 11, a Beverly Hills-based venture capital firm, promoted Hadas Sparfeld to partner. 

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