SAVE $17: As of July 2, the LEGO Classic Creative Brick Box 10696 is just $17.99 (originally $34.99) — that's 49% off ahead of Prime Day.
With Prime Day right around the corner, Amazon’s already dropping deals like bricks — and if you’ve got a budding builder (or a nostalgic grown-up) in your life, this is one deal worth scooping up early.
Right now, the Lego Classic Medium Creative Brick Box (10696) is on sale for just $17.99, its lowest-ever price according to price tracking tool camelcamelcamel. That’s 49% off the regular $34.99 price tag. Basically, if you feel like buying more, you can grab two sets for almost the price of one.
This isn’t just a random box of bricks, either. You’re getting 484 pieces in 35 vibrant colours, including windows, wheels, eyes, and more — everything a kid (or kid-at-heart) needs to dream up trains, cars, tigers, or whatever wild creation pops into their head next. It even comes with a green baseplate and a durable plastic storage box to make cleanup a little less chaotic.
Designed for ages 4 to 99, this is classic Lego at its best: totally open-ended, messily creative, and 100% screen-free. The set is fully compatible with all other Lego systems, so it can easily expand any existing collection or serve as a jumping-off point for new builders.
All in all, whether you're shopping for a gift, prepping for summer rainy days, or just want a break from battery-powered toys, this is a smart pickup. At under $20, you won’t see a deal like this often.
To stay in the loop on everything leading up to the big event, check out our complete guide to Amazon Prime Day 2025 — including key dates, what’s different this year, and the top early deals. For instance, if you happen to have a new Switch 2 in the house, a charging dock for Nintendo Switch 2 controllers is now only $19, along with free shipping.
The best early Prime Day deals, hand-picked by Mashable's team of experts
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Fire TV Stick 4K Streaming Device With Remote (2023 Model) — $24.99 (List Price $49.99)
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Jackery Explorer 1000 v2 1070Wh Portable Power Station — $448.98 (List Price $799.00)
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Ring Indoor Cam 2nd Gen 1080p Camera With Cover (White, 2-Pack) — $59.98 (List Price $99.99)
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Blink Outdoor 4 XR 2 Camera Kit With Mini 2 Camera — $129.98 (List Price $219.98)
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Sony WH-1000XM4 Wireless Noise Cancelling Headphones — $269.00 (List Price $348.00)
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Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base — $297.99 (List Price $599.00)
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Amazon Fire HD 10 32GB Tablet (2023 Release, Black) — $69.99 (List Price $139.99)
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Amazon Fire Max 11 64GB Wi-Fi Tablet (2023 Model) — $139.99 (List Price $229.99)
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Fire TV Stick 4K Max Streaming Player With Remote (2023 Model) — $59.99
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Ring Battery Doorbell Pro With Ring Battery Outdoor Cam Plus — $198.99 (List Price $329.98)
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55" Amazon Fire TV Omni Mini-LED Series 4K QLED Smart TV (2024 Model) — $699.99 (List Price $819.99)
