苹果公司服务高级副总裁Eddy Cue在Sun Valley会议上发出警告，认为iPhone可能在十年内面临重大变革，类似于iPod的命运。他将人工智能视为科技行业潜在的颠覆力量，可能催生新的市场进入者。Cue认为，公司需要勇于革新，即使这意味着要放弃像iPhone这样营收占比巨大的产品。他以iPod为例，强调了大胆决策的重要性，并指出科技行业的快速变化可能导致曾经的巨头衰落。苹果公司正在探索通过智能手表、AirPods和智能眼镜等设备与AI交互的方式，试图在AI时代保持领先地位。

📱Eddy Cue警告称，由于人工智能的快速发展，iPhone可能在未来十年内面临重大变革，类似于iPod的命运，这反映了科技行业面临的潜在颠覆。

🤔Cue认为，科技行业的变革可能导致曾经强大的公司衰落，他提到了惠普、Sun Microsystems和英特尔等公司的例子，强调了公司需要不断适应和创新的重要性。

💡Cue以苹果公司停产iPod为例，强调了做出大胆决策的重要性，即使这意味着放弃重要的收入来源，这表明苹果公司正在积极应对未来的科技变革。

👓苹果公司正在探索通过智能手表、AirPods和智能眼镜等设备与AI交互的方式，试图在AI时代保持领先地位，这表明苹果正在积极布局未来，以应对潜在的挑战。

Eddy Cue, Apple’s senior vice president of services, gave an ominous warning today that the iPhone could go the way of the iPod 10 years from now. And the reason, as one might guess, is artificial intelligence.

Cue’s remarks came during the Google Search antitrust remedies trial today while discussing how AI has the potential to reshape the tech industry and open the door to new entrants.

Incumbents have a hard time … we’re not an oil company, we’re not toothpaste — these are things that are going to last forever … you may not need an iPhone 10 years from now.

Cue went on to say that the best thing Apple did was kill the iPod, a move he said was bold. “Why would you kill the golden goose,” he added.

That may seem like a silly thing for Apple to say, given that more than half of its revenue is iPhone sales. But Cue calls AI a “huge technological shift,” and suggests that such shifts can humble companies that once seemed unassailable. “When I got to Silicon Valley,” he said, “all the best companies or the most successful companies” — he mentioned HP, Sun Microsystems, and Intel — “either don’t exist today or are significantly smaller and much less impactful.” 

Some companies have already tried — and so far, failed — to replace smartphones with AI gadgets. Those early attempts haven’t worked out yet, but they’ve tried to put users in touch with an AI assistant that’s divorced from smartphones, like Meta AI in the Ray-Ban Meta glasses. Apple is rumored to be working on its own similar solutions that would see users interacting with AI through auxiliary devices like smartwatches, future AirPods, and yes, smart glasses.