Event planners are increasingly turning to artificial intelligence to streamline the planning of conferences, trade shows, and corporate gatherings. Below, we highlight some of the best AI-powered tools for event planning, each offering unique capabilities to enhance efficiency and attendee experience. These tools range from specialized event management platforms to general AI assistants that can be applied to event workflows. Each entry includes an overview of its strengths and applications, followed by key AI-driven features that benefit event professionals.
1. Grip
Grip is an AI-powered event networking platform designed to facilitate meaningful business connections at events. It uses advanced machine learning algorithms to match conference attendees, exhibitors, and sponsors based on their interests and goals. The platform continuously learns from billions of interactions across events to improve its matchmaking suggestions, helping participants at major conferences (like SXSW and others) find the most relevant people to meet. Grip’s AI recommendations significantly enhance networking ROI by ensuring that attendees connect with those who align with their objectives, thereby driving more business opportunities and partnerships at B2B events.
Another strength of Grip is its end-to-end event engagement solution. The AI matchmaking engine is integrated into a user-friendly mobile event app, through which participants receive personalized session and meeting suggestions. Organizers can leverage Grip to boost attendee engagement and satisfaction, as the algorithm delivers over 70 million personalized recommendations per year based on attendee behavior and profile data. By automating the process of scheduling one-on-one meetings and suggesting networking matches, Grip frees up event planners from manual matchmaking tasks and provides real-time insights into networking activity. This makes it a powerful tool for trade shows and corporate events focused on building business relationships.
Key features of Grip:
- AI-driven matchmaking algorithm – Uses machine learning algorithms on billions of data points to recommend the most relevant people to meet.
- Personalized meeting schedules – Automatically suggests and schedules one-on-one meetings between attendees with mutual interests.
- Continuous learning – Improves recommendations over multiple events, leveraging cross-event data to refine match quality.
- Mobile event app integration – Delivers real-time networking suggestions and meeting reminders through an award-winning app for in-person, virtual, or hybrid events.
- Analytics and ROI tracking – Provides organizers with insights into connections made and engagement levels, helping demonstrate networking ROI for sponsors and stakeholders.
2. Brella
Brella is another leading event platform that uses AI to maximize networking at conferences and exhibitions. It employs an AI-powered matchmaking algorithm to suggest the best connections and meetings. Participants input their professional interests and goals, and Brella’s system analyzes hundreds of data points to find highly relevant matches for each person. This ensures that every attendee – whether at a large trade show or a corporate summit – can efficiently meet those who align with their business objectives, resulting in more valuable interactions.
Brella’s AI also streamlines the process of scheduling those meetings. Once a match is identified, the platform’s smart scheduling tool helps attendees book a meeting at a mutually convenient time, often even suggesting optimal time slots during the event. The user experience is straightforward: attendees receive personalized suggestions of people to network with and can send/accept meeting requests through the app. Brella’s focus on smart networking has made it a trusted solution for thousands of event organizers aiming to boost engagement.
Key features of Brella:
- Intelligent matchmaking – AI algorithm recommends the most relevant people to meet, based on attendees’ interests and event-specific categories.
- Automated meeting booking – Simplifies scheduling by enabling one-click meeting arrangements at mutually available times once a match is made.
- Personalized recommendations – Tailors networking suggestions for each attendee, enhancing engagement for both first-time and veteran event-goers.
- Sponsor and exhibitor matchmaking – Includes features to drive traffic to sponsor booths by matching sponsors with interested attendees, increasing sponsor ROI.
- Data-driven improvement – Learns from past attendee behavior and choices (when applicable) to refine future matchmaking accuracy, leading to continuously improving networking outcomes.
3. ClickUp
ClickUp is a popular project management platform, and its built-in AI assistant has features tailored specifically for event planners. ClickUp AI comes with hundreds of role-specific prompts and tools, effectively functioning as a smart co-pilot for organizing events. Within an event planning workspace, you can ask the AI to help generate task lists, timelines, or even creative ideas. For instance, if you need help finding a keynote speaker or brainstorming session topics for a conference, ClickUp AI can produce suggestions by analyzing the context you provide. This integration of AI means you can manage your to-do list and simultaneously get intelligent assistance without switching platforms.
One of ClickUp AI’s strengths is how well it integrates with the overall project management workflow. All AI-generated tasks or content can be immediately turned into ClickUp tasks, assigned to team members, and tracked on dashboards. This creates a seamless loop from AI suggestion to execution. Event planners can use ClickUp AI to draft event plans, write promotional emails, or even utilize event-specific templates that the platform provides. The result is a more efficient planning process – mundane or time-consuming tasks (like writing copy or making checklists) are accelerated by AI, allowing the human planners to focus on higher-level decisions.
Top features of Clickup AI:
- Event-specific prompts – Includes an extensive library of prompts and templates designed for event planning tasks (finding vendors, drafting agendas, etc.).
- Task generation – Automatically generates to-do lists and schedules in ClickUp based on your event details, helping ensure all planning tasks are accounted for.
- Content creation – Assists in writing event content such as emails, proposals, or marketing materials directly within the platform, guided by AI to save time.
- Seamless integration – AI suggestions can be converted into ClickUp tasks and tracked on real-time dashboards, keeping the planning workflow in one place.
- Template library – Offers pre-built event management templates (timelines, budgets, etc.) that the AI can help populate and customize, accelerating the setup of event projects.
4. Spark
Spark is a generative AI platform created for event professionals, born from a collaboration between event tech company Gevme and the Professional Convention Management Association (PCMA). Officially launched in late 2023, Spark was trained on data from thousands of event planners, venues, and destinations, giving it a rich foundation of industry-specific knowledge. Its primary purpose is to enhance event experiences and analytics through AI-generated content and insights. For example, at conferences, Spark can provide real-time session summaries and key takeaways. A feature called Spark Takeaways analyzes live presentation content and distills the key insights in real time, displaying summary points and even “idea clouds” of the main themes for attendees as a session concludes. This helps attendees quickly digest information and remember important content without waiting for post-event reports.
Beyond live summarization, Spark aids planners in capturing and repurposing event content. It can automatically generate post-event recaps, translate insights into multiple languages, or create personalized highlights for different attendee segments. By processing qualitative data like session feedback and Q&A discussions, Spark’s AI uncovers trends and preferences that would be time-consuming to identify manually. All of this enables event organizers to demonstrate value to stakeholders: they can easily show which content resonated most or provide sponsors with instant analytics on attendee engagement.
Key features of Spark:
- Live session summarization – Analyzes presentations in real time and generates concise summaries and key takeaways for attendees on the spot.
- “Idea Cloud” visuals – Creates visual representations of recurring themes and ideas from sessions, helping attendees visualize and connect key concepts.
- Industry-trained AI – Built on data from 2,000+ event professionals and venues, giving its suggestions and content a relevant, industry-specific context.
- Post-event analytics – Transforms raw event data (feedback, session ratings, attendee behavior) into meaningful insights, highlighting what worked well and areas to improve.
- Content generation – Assists with creating event content like agendas, speaker bios, or marketing copy by leveraging its understanding of past events and best practices (as trained on its extensive dataset).
5. Vendelux
(Source: Vendelux)
Vendelux is an AI-powered event intelligence platform that helps corporate event planners and marketers make data-driven decisions about which events to host, sponsor, or attend. It aggregates a massive database of over 200,000 global B2B events and millions of attendee data points, then uses AI to extract insights and predictions. For example, Vendelux can predict attendee decision-making patterns and forecast the potential ROI of participating in specific conferences. This means if you are deciding which trade show will yield the best leads or which industry conference your sales team should sponsor, Vendelux can provide data-backed recommendations rather than leaving the choice to gut feeling.
One of Vendelux’s strengths is how it personalizes event recommendations to a company’s target audience and goals. The platform can identify the top industry events that attract your desired customer profile, helping you prioritize where to invest your event budget. It also monitors event sign-ups; for instance, you can be notified if a major client or competitor is attending a particular event, which might influence your plans. By measuring and comparing attendee demographics, engagement levels, and past outcomes, Vendelux enables planners to maximize the value of events. Essentially, it ensures you are present at the right events and helps you tailor your own event strategy for better ROI. This makes it a valuable AI tool for event marketers juggling a packed events calendar.
Key features of Vendelux:
- Extensive event database – Access to a proprietary database of 200,000+ global conferences and their attendee profiles, fueling its AI insights.
- AI-driven event recommendations – Predicts which events are most worthwhile for your organization to attend or sponsor based on fit with target audience and expected ROI.
- Attendee behavior predictions – Uses data to forecast attendee decision-making and engagement, helping estimate how much exposure or leads an event might generate.
- Competitive intelligence – Alerts you when competitors or clients register for certain events and helps compare sponsorship packages to get the best value.
- Event ROI analysis – Provides tools to measure and compare the impact of events on your pipeline or sales, so you can focus on high-ROI opportunities and optimize your event marketing strategy.
6. Zenus
Zenus offers an innovative way to gauge attendee engagement at events through AI-powered facial analysis. Dubbed “ethical facial analysis,” the technology works via cameras at event venues to anonymously measure audience reactions and demographics in real time. Importantly, Zenus is designed with privacy in mind – it does not store personal data or identify individuals. Instead, it aggregates metrics like the number of impressions (views) a booth or session receives, the approximate age group and gender breakdown of attendees, and even the sentiment (positive/negative expressions) of the crowd. These live analytics give event organizers immediate feedback on what’s capturing attendees’ interest.
The strength of Zenus lies in replacing or augmenting traditional post-event surveys with real-time behavioral data. Rather than relying solely on attendees filling out feedback forms about what they enjoyed, organizers can see engagement levels moment-to-moment. For example, a spike in positive sentiment and dwell time in front of a particular exhibit can indicate strong interest, allowing organizers or exhibitors to take note instantly. This data is valuable for making on-the-fly improvements (like adjusting content if people look disengaged) and for post-event analysis to show sponsors their true exposure. By integrating with digital signage and other on-site tech, Zenus can also display aggregate engagement stats or trigger content changes.
Key features of Zenus:
- Real-time sentiment analysis – Uses AI vision to detect facial cues (smiles, etc.) and gauge audience sentiment (positive or neutral) during sessions or at booths.
- Impression and dwell tracking – Counts how many people pass by or look at a given area and for how long, providing metrics on booth traffic and session attendance without manual counts.
- Demographic insights – Estimates demographics (age groups, gender mix) of attendees engaging with various event areas, helping tailor content or understand audience segments.
- Privacy-preserving tech – Analyzes facial data without storing identifiable information, ensuring attendee privacy while collecting useful engagement data.
- Instant feedback for ROI – Gives exhibitors and organizers live dashboards on engagement, enabling immediate insight into which attractions or presentations are most effective (far faster than waiting for survey results).
7. Nowadays
Nowadays is an AI-driven platform that acts as a virtual event planner, specializing in corporate events. Launched by a Y Combinator-backed startup, it promises to eliminate much of the hassle in organizing events, particularly the time-consuming task of venue sourcing. With Nowadays, planners input their event requirements – such as date, city, number of attendees, and preferences – and the AI will automatically reach out to suitable venues on their behalf. Remarkably, the platform actually contacts venues and handles the initial stages of negotiation (availability checks, price quotes), functioning like an AI-powered venue broker. This can compress weeks of emails and phone calls into a much shorter exchange handled by the AI assistant.
The platform adapts to a company’s unique tastes and needs, learning from past events to tailor more personalized suggestions over time. For example, if a company prefers boutique hotels for retreats or has specific A/V requirements, Nowadays will incorporate those preferences when suggesting venues and vendors. It operates with quick response times and boasts an “unlimited reach,” meaning it can scour a wide range of options beyond the immediate locale. In fact, Nowadays has even obtained IATA certification to function as a travel agency, which implies it can assist with booking group travel or accommodations as part of the event planning process. This all-in-one approach (venue + travel logistics) makes it a powerful AI co-pilot for corporate event managers.
Top features of Nowadays:
- Automated venue sourcing – AI agent finds venues matching your criteria and contacts them to check availability and pricing, drastically reducing manual outreach.
- AI negotiations – Goes beyond sourcing by negotiating with venues (via email/phone) to get the best rates and terms, acting like an in-house event planner that can save money.
- Personalized planning – Learns your company’s event preferences (e.g., style of venue, catering needs) and continuously adapts its recommendations for a tailored planning experience.
- Integrated travel booking – Operates as an IATA-certified travel agent, meaning it can help book flights and hotels for events, aligning travel plans with the event itinerary.
- Rapid turnaround – Provides quick responses and solutions, significantly speeding up the planning cycle from venue search to confirmation, which is especially valuable for fast-approaching corporate events.
8. ChatGPT
(Source: Alex McFarland/Unite AI)
OpenAI’s ChatGPT is a versatile AI tool that, while not built exclusively for events, has become indispensable for many event planners. Debuted in late 2022, ChatGPT is a conversational AI model that can generate human-like text based on the prompts given. For event professionals, this means it can assist with a wide array of text-based tasks: brainstorming creative themes or session titles, drafting emails and promotional material, creating initial versions of agendas, and more. For instance, if you provide ChatGPT with details about your upcoming conference (audience profile, industry, key topics) and ask for session ideas or speaker suggestions, it will produce a list of ideas to kickstart your planning process.
One of ChatGPT’s strengths is idea generation and overcoming writer’s block. Planners often use it to outline content such as invitation letters, social media posts, or press releases for events. While the AI will not always be perfect on the first try, with iterative prompting you can refine the output until it is useful. It is also helpful for problem-solving; you can ask questions like “How can I increase attendee engagement for a virtual event?” and get a range of suggestions to consider. ChatGPT’s knowledge includes vast event-related information, from technical production tips to marketing strategies.
Top features of ChatGPT:
- Idea brainstorming – Generates creative ideas for event themes, session topics, icebreakers, or venue décor when you provide some context, helping spark inspiration.
- Content generation – Drafts event content like emails, invitations, program descriptions, and social media updates in seconds, which you can then edit and customize as needed.
- Planning assistance – Can outline schedules or planning checklists (e.g., a timeline for planning a trade show) when asked, ensuring you don’t forget key steps in the process.
- Attendee communication – Helps in writing FAQs, attendee guides, or even chatbot scripts for common questions, leveraging its natural language abilities to produce reader-friendly text.
- Problem-solving Q&A – Answers questions and provides suggestions on logistical challenges or engagement strategies (for example, how to boost registration or improve survey responses), drawing from general knowledge and best practices.
9. Cvent Video Tools
Cvent Video Tools is one part of Cvent's comprehensive event planning solution. It is designed to enhance the video production and engagement aspects of events. Tailored specifically for event organizers, it uses AI to simplify the creation, editing, and distribution of event videos. From capturing key moments to producing highlight reels and live streaming sessions, Cvent helps streamline the entire process, making it easier to share event experiences with a broader audience. This tool is particularly valuable for corporate events and conferences where high-quality video content can significantly boost brand presence and attendee engagement.
In addition to video creation, Cvent provides robust analytics and optimization features. Event planners can track viewer engagement, monitor performance metrics, and gain insights into audience behavior, allowing them to refine future video content for maximum impact. With seamless integration into event management workflows, the tool ensures that video production becomes a natural extension of the overall event strategy. Its AI-driven features help reduce manual editing time and improve content quality, ultimately making event video production more efficient and effective.
Key features of Cvent:
- Automated editing – Uses AI to streamline video editing processes, reducing post-production time.
- Live streaming integration – Supports real-time broadcasting of sessions and keynotes.
- Engagement analytics – Provides insights on viewer metrics and audience behavior during playback.
- Content optimization – Enhances video quality with AI-driven adjustments for lighting, sound, and transitions.
- Seamless integration – Easily integrates with other event management tools to consolidate event content.
10. Beautiful.ai
Beautiful.ai is an innovative presentation design platform that uses AI to create visually stunning and professional slides. The tool helps users craft presentations quickly by automatically adjusting layouts, color schemes, and design elements, ensuring consistency and aesthetic appeal throughout. Its AI-driven approach allows event planners to produce pitch decks, event proposals, and keynote presentations that capture attention and convey messages effectively. This platform is especially useful for business events and corporate meetings where high-quality visual communication is essential.
In addition to its design automation, Beautiful.ai offers collaborative features that streamline the presentation creation process. Teams can work together in real time, share feedback, and make adjustments on the fly, ensuring that the final product meets the strategic objectives of the event. The platform’s intuitive interface and vast library of templates and design assets make it accessible to both design professionals and beginners.
Top features of Beautiful.ai:
- Automated design adjustments – AI-driven engine automatically formats slides for visual consistency.
- Template library – Offers a wide range of customizable templates for various presentation needs.
- Real-time collaboration – Allows multiple team members to edit and provide feedback simultaneously.
- Intuitive interface – User-friendly design tools that simplify the creation of professional presentations.
- Brand consistency – Ensures that all slides adhere to brand guidelines and visual standards.
The Bottom Line
Each of these AI tools offers distinct advantages for event planning. By combining specialized event AI platforms with general AI assistants, planners can automate routine tasks, gain data-driven insights, and ultimately create more engaging and successful events. Whether it is matching people at a networking event or crunching data to choose the best conference to attend, AI is already an essential ally in the business events industry. Using the right mix of tools from the list above can help event professionals save time, reduce costs, and deliver memorable experiences backed by intelligent technology.
The post 10 Best AI Tools for Event Planning (February 2025) appeared first on Unite.AI.
